- Openai obtains a new new appearance, focused on its own Openai Sans source
- Brand change has apparently been a job in progress for more than a year
- However, Chatgpt was barely used for the redesign
Ten years after the company’s foundation, Openai has revealed a total brand change with updated logos and sources.
Its update includes a new brand identity with a new letter, words brand, symbol and color palette, but there have been no drastic changes to keep everything familiar.
The research and implementation company of Al HA has issued a complete orientation to online updates to maintain partners, resellers, clients, developers, consultants, editors and any other third in the loop.
Operai reveals a subtle brand change
Talk with WallpaperOpenai declared that the brand change was driven by the need for a unified and cohesive identity. The Head of Design Moeller and Design Director Shannon Jager admitted that, until now, Openai has appeared at random when using an inconsistent range of sources, brands and colors.
Moeller revealed that the brand change has been in process for more than a year, and was initiated by the CEO Sam Altman, who wanted a “more organic and more human” appearance.
In addition to launching its own Openai Sans source, the company has also updated its stock images with photos of established photographers and abstract graphics rendered by its own Sora model.
Chatgpt has won a great traction in the years since its first public prior view. Despite Openai’s intention that it is a research experiment, he won a million users in the first five days. At the end of 2024, it had more than 300 million active weekly users.
When addressing the elephant in the room, designers confirmed a feeling of the company that “technology must amplify, not replace, the depth of human creativity”, adding that updated images evoke memory and that the typography carries tone. They were designed by an internal team instead of obtaining an influence from a third -party agency, the couple confirmed.
Finally, the so -called ‘Blossom’ logo, which resembles a flower flower and is composed of three intertwined triangles, is ready to be used in moderation, with the words mark ‘OpenAi’ that is used more in its place.
And for creatives concerned about the threat that AI represents their livelihoods, designers confirmed that the redesign process was mainly handled in a traditional way, although Chatgpt was used to inform the calculations of different types of type.
