FRANKFURT:
Pakistan showcases its textile sector at the world’s largest home textiles fair, Heimtextil 2025, with a record number of exhibitors and a significant boost to its export prospects. The event, which began on January 14 in Frankfurt, Germany, has 2,800 exhibitors from 130 countries, with Pakistan being the fourth largest exhibiting country.
This year, Pakistan’s participation at Heimtextil has reached unprecedented levels, with more than 275 exhibitors showcasing their products, an increase of more than 10% on last year. The country’s national pavilion, organized by the Ministry of Commerce, includes 64 small businesses, marking Pakistan’s largest presence at the event.
“Heimtextile is crucial for Pakistan’s home textile exports,” said Shafaat Ahmad Kaleem, Consul General of Pakistan in Frankfurt. “This year’s record participation is expected to lead to a significant increase in exports. Business meetings between Pakistani exporters and global buyers, scheduled for January 15 under the ‘Thread Connect’ initiative, will further strengthen more these ties”.
Messe Frankfurt representative in Pakistan, Omar Salahuddin, expressed his excitement at the magnitude of Pakistani participation. “This year, the exhibition has a record 275 exhibitors from Pakistan,” Salahuddin said. “With larger booths and a better, more strategic location for our exhibitors, we expect to see a significant boost in Pakistan’s export potential.”
Pakistani exhibitors present a wide range of home textile products including towels, bedding and clothing. Messe Frankfurt also provides marketing support to help these exhibitors access new global markets.
Exporter Syed Osman Ali highlighted the growing opportunities for Pakistani textiles in Western markets. “The value of home textile exports is already $2 billion, and with the US’s stricter policies on Chinese goods and cotton, Pakistani textiles are well positioned to capture a larger market share.” “, said. “This exhibition is the perfect platform to harness that potential.”
As the exhibition progresses, Pakistani exporters remain optimistic about the future of the textile industry, especially with the European Union sustainability regulations coming into effect between 2025 and 2030. Industry insiders revealed that approximately 30 % of Pakistan’s textile sector currently meets international sustainability standards. a figure that must double between now and 2030 to remain competitive globally.
“This exhibition will help us plan production for the next six months,” said one participant, “from purchasing cotton to logistics of delivering finished products. With stable utility costs and a strong rupee, fulfilling orders export will be much easier.
