Pakistan has earned a place on the Financial Times’ prestigious list of “50 holidays to take in 2025”, with the publication highlighting the country’s “spectacular mountain scenery” and improved security as key reasons for its inclusion.
The UK-based international business publication recognized northern Pakistan, particularly the Gilgit-Baltistan region, for its stunning landscapes and the growing appeal of its tourism sector.
Gilgit-Baltistan is home to some of the highest peaks in the world, making it a prime destination for mountaineers, trekkers and adventure enthusiasts. The region attracts thousands of tourists and climbers every year who participate in expeditions, paragliding and other adventure sports.
The Financial Times noted that the improved security situation, improved infrastructure and greater accessibility, including increased flights to gateways such as Skardu and Gilgit, have made northern Pakistan more attractive to tourists. .
The publication also highlighted Pakistan’s introduction of free online visas for citizens of over 120 countries in August 2024, which will further facilitate travel to the region.
In addition to hiking and mountaineering, the Financial Times mentioned the opportunity to experience the region’s rich cultural heritage. This was a 14-day guided tour by Wild Frontiers, offering a deep immersion into the culture, history and landscapes of the area, with six days dedicated to trekking.
This recognition follows similar recognitions from international media. In early January, CNN included Gilgit-Baltistan in its list of 25 destinations to visit in 2025, further cementing the region’s emerging reputation as a must-visit tourist destination.
Radio Pakistan hailed this recognition, calling it a testament to the country’s efforts to promote its diverse tourism offerings.
The state broadcaster emphasized that with continued improvements in infrastructure, Pakistan is poised to become a leading destination for cultural and adventure tourism in the coming years.
