- 27% of respondents in the United States use AI tools instead of search engines
- Absorption is lower in the United Kingdom, where 13% of consumers favor AI tools
- The reasons given include efficiency, ease of use, precision and customization
For decades, “Google It” has been the answer if you want answers on the web. But that could be changing: according to the new data on the survey, more and more people exchange search engines for chatbots with ia like chatgpt.
More than a quarter of the recently surveyed people in the US. They reported using AI tools instead of traditional search engines. That number was lower in the United Kingdom, but still representative of a significant change in consumer behavior, and 13% of respondents say they now resort to AI before traditional search tools such as Bing and Google.
The data comes from in -depth investigation carried out in December 2024 by Future, the owner editor of Techradar. Hundreds of consumers from the United Kingdom and the US participated in the survey, answering a series of questions about their interaction with tools and services with AI.
As revealing as these main statistics are the reasons why people gave to use AI tools instead of search engines. We have deactivated the key conclusions below, and the answers make a fascinating reading.
More results of the AI survey
Why do people change?
All the participants of the survey were asked that they said they use AI instead of search engines that would give reasons why. The feelings were remarkably similar on both sides of the Atlantic, with five clear threads emerging from the data.
Time savings and efficiency was a justification, and users suggest that AI tools offer specific results more quickly. A participant in the United States came into details, saying that the tools of AI allow them to “understand the key information faster, without having to navigate all one by one as in the traditional way.”
The United Kingdom respondents echoed that, including one who wrote that AI tools are “much more specific than a general google search.”
But it is not just the speed that attracts the adopters of AI. The ease of use also plays a key role in changing traditional search engines, with a series of answers that claim that AI tools make the search process easier, easier to use and, in words of a United Kingdom participant, “more convenient.” An American participant summarized him succinctly: “It’s easier than searching on Google!”
The precision of the results is another factor cited in the feedback of the survey. In the United States, a user commented that “the results of the search for AI are more precise,” which reflects a broader idea that AI tools offer more relevant information, with less noise than traditional search. “I get more accurate [sic] And less bias in the search results, ”wrote a United Kingdom participant.
The contextual awareness of AI tools also seems to be a key factor in moving away users from search engines.
A UK user wrote that “they used it to obtain more custom results when writing the thesis of my mastery”, while another said that AI “feels more specific and personalized.” That was reflected by answers in the USA., Including one that reported that AI’s responses are “personalized for each individual question.”
Finally, the respondents praised the depth and vision offered by Ai Tools. “It gives a deeper explanation instead of traditional search engines,” wrote a participant in the United Kingdom.
Some praised the ability of AI tools to summarize complex issues in an accessible way, while others appreciated the creative potential of exchanges with chatbots of AI. “You can understand the context very well and chat with me,” wrote an US user.
“Change Google for Chatgpt is not a jump, it’s evolution”
The feelings expressed in the survey also with those of many AI experts.
According to Aj Ghergich, a Botify global vice president, “people wake up with ‘AI as a daily assistant, not just a search engine'”.
It continues: “Change Google for Chatgpt is not a jump, it is evolution. We are exchanging the displacement of links for conversation, moving from digital library cards to having a personal researcher who answers.
“We have ended with generic search results. The AI promises something better: a digital confidant who knows him, remembers his preferences and becomes smarter with each conversation.”
Meanwhile, Ben Wood, chief analyst, CCS Insight, says that the investigation “aligns well with the comments that CCS Insight is seeing consumers. About 45% of the people we talked to in the United Kingdom told us that The most convincing use case for AI is to collect the answers without clicking on the search results.
A large part of these comments reflects our own practical experience compared to the search for chatgpt with the search for Google, and with the search for perplexity that also offers an alternative to traditional search engines, we would not surprise us if future surveys Come this trend.
As John-Anthony Dysotto says, the writer of the PakGazette, says: “People want information and want it quickly. The AI shows that you can obtain information faster than anything we have seen before.”
510 participants from the USA and 518 participants from the United Kingdom responded to the survey.
