- PNY suspends Black Friday promotions amid rising NAND and DRAM costs
- NAND prices have doubled, reducing SSD and flash storage supply
- DRAM and NAND shortages are disrupting hardware sales ahead of 2026
PNY, one of the biggest names in PC hardware, has suspended its upcoming Black Friday promotions on USB flash storage, citing rising NAND costs.
The decision comes amid widespread reports of rising memory prices and growing concerns about the availability of storage components heading into 2026.
While early deals on peripherals, GPUs, and CPUs are still live, discounts on SSDs and memory products appear to be dwindling rapidly.
Shortages spread throughout the storage market
Memory makers are reportedly capitalizing on increased demand for chips used in AI hardware, which has driven up NAND and DRAM prices.
Phison’s CEO recently confirmed that NAND prices have more than doubled and that all production for 2026 is already sold out.
Similarly, NAND and DRAM prices have increased by up to 20%, indicating an increasingly tight supply chain that is affecting everything from high-end SSDs to USB flash drives.
PNY’s suspension of storage promotions may seem minor, but it hints at deeper tension within the industry.
The company’s Elite Turbo Attache 4 flash drive, which was once discounted to $7.99 at Best Buy, was expected to drop even further during Black Friday, but those plans are now uncertain.
Some listings are still discounted, while others have quietly returned to full price.
PNY representatives later clarified that not all deals are cancelled, but the decision reflects a cautious stance as supply becomes unstable.
If the NAND shortage is already spreading to flash drives, the impact on SSD production could be worse than anticipated.
This reflects similar slowdowns across the market. Enthusiasts looking for parts for custom PC builds have documented sharp price increases, particularly on DDR5 RAM kits.
In one case, a 64GB Kingston FURY Beast kit became more expensive than the Ryzen 7 9700X processor it was meant to accompany, an unusual investment.
The current situation echoes past supply crises, but with more serious implications.
Unlike HDDs, which rely on mechanical parts, SSDs and USB flash drives rely entirely on NAND chips, making them more vulnerable to these market changes.
As NAND and DRAM prices continue to rise, it’s unclear whether manufacturers like PNY can maintain consumer-friendly pricing or consistent promotions.
Via Tom Hardware
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