Fanatics is expanding beyond t-shirts and collectibles into the world of real money prediction markets. The sports trader said Tuesday that it will launch its new platform, Fanatics Markets, in 24 U.S. states in phases over the next few days.
The app, which is now available in 10 states and coming soon to major markets such as California, Texas, Florida and Washington, allows users to trade based on the outcome of real-world events. That includes contracts on sports results, political decisions and economic changes. By early 2026, Fanatics plans to expand into cryptocurrency prices, IPOs, technology developments, movie results, and more.
Fanatics Markets was created in partnership with Crypto.com. Fanatics acquired Paragon Global Markets in July, granting it regulatory clearance through the Commodity Futures Trading Commission (CFTC) and membership in the National Futures Association.
The company announced plans to enter the prediction markets business in November in a bid to compete with multi-billion-dollar powerhouses Polymarket and Kalshi.
“With Fanatics Markets, we offer fans a safe and intuitive way to participate in the moments that move sports and culture,” said Matt King, CEO of Fanatics Betting and Gaming.
The launch reflects a broader push by Fanatics to incorporate financial products within its expanding sports ecosystem. The company, already a giant in sporting goods and collectibles, is using the power of its brand to bring prediction markets to a mainstream audience.
Crypto.com, which helped pioneer sports prediction markets, provides the backend trading infrastructure. “Together we will provide fans with a secure and compliant way to access prediction markets,” said Travis McGhee, Head of Predictions at Crypto.com.
The Fanatics Markets app is available on iOS and Android.
