The National Soccer League (NFL) The season begins on Thursday night and the traigators rush to the Polymarket of the prediction market based on cryptography to place their starts from the beginning of the season.
Already, more than $ 600,000 have become in the first game between the Philadelphia Eagles and the Dallas Cowboys, a sum that eclipses the approximately £ 150,000 ($ 201,000) Welcomed by the largest betting of bets in Europe, Betfair. It is still little more than a rounding error in the $ 100 million or more in bets generally seen in individual soccer games through traditional channels.
From politics to pork skin
The founder of Polymket, Shayne Copan, said Wednesday that the company had received the clean whole of the United States Product Future Trade Commission. (CFTC)granting the ability to operate in the 50 states, including those like Texas, where traditional sports bets are prohibited.
The regulatory progress followed a broadly watched social media marketing campaign that joked: “Legal football trade is reaching 50 states this fall.”
The moment could not be more critical. According to Dune Analytics, Polymarket volumes have collapsed in 2025, falling from a record of $ 2 billion in November during the frenzy of the US elections. UU. Only $ 664 million in August.
While it is expected, the fall illustrates the dependence of the polymarket in political cycles. During the elections, the platform became a media barometer, with markets often cited along with traditional surveys to track the performance of the candidates.
After the votes were counted, the volumes cooled and the attention changed to the novel markets, sometimes controversial, as bets on whether Ukrainian President Volodymyr Zelenskyy would put a demand before July.
A $ 107 billion market sign
The pivot towards sports occurs since sports bets are still a Juggenaut industry, with an estimated value of $ 107 billion in 2024.
The first indicators suggest that Polymket could capture a significant participation: only this year, users have returned more than $ 55 million in the MLB World Series markets, insinuating that NFL bets of bets could accelerate as the mature season.
The NFL is particularly appreciated. Not only attracts the largest fans base in the United States, but also feeds bets of bets week after week through fantasy leagues, betting houses and now, prediction markets.
Ready to face the industry
With the green light of the CFTC and a NFL launch that generate volumes that rival traditional betting runners, Polymket is positioning itself to face the broader sports betting industry.
Its model remains different: instead of betting on a house, users exchange contracts with each other, with prices that move as markets in real time. This structure causes Polymarket to work less as a sports betting house and more as an exchange, where the collective actions of merchants establish probabilities instead of probabilities.
That difference could be disruptive. When combining prediction markets with conventional sports, Polymarket not only enters an industry of more than $ 100 billion, it is changing how sport fans can speculate on the results.
