- Popeyes launched a satirical diss track generated by the directed to McDonald’s.
- The announcement is about McDonald’s bringing back the snacks wrapping one day after Popeyes launched its own chicken wrappings.
- The company brought the PJ Ace to make the ad using the Google see model.
Fast food rivalries are nothing new, but AI has given one between Popeyes and McDonald’s a new turn. Popeyes gave a very public blow in McDonald’s with a video of polished rap and assisted with the help of the filmmaker AI PJ Accetturo.
The announcement was apparently born from the indignation of the Louisiana chain because of the announcement of McDonald’s of the return of his sandwiches, a day after Popeyes launched his new chicken wrappings.
Whether it was a coincidence or corporate chess, Popeyes decided to treat it as an act of culinary war as seen in the announcement of “wrapping battle” below.
For all cooking clowns, it’s time to leave chicken 🤡 We just released the first Diss Track music video and the wrapping battle is in🎤 pic.twitter.com/mtlor8texsJuly 10, 2025
The thesis of the song is that Popeyes has better wraps, better flavor and is much less clower behind the counter. “The food will be fun when the clown is in the kitchen,” as he says eloquently.
PJ Accetturo not only wrote a single message and moved away. He wrote the campaign, customizing the lyrics with the help of the Musical Production Platform of Ia Suno and the human assistants to adjust the track. For the video itself, he said that his team had trouble obtaining enough video generated by AI until they started using I see 3, the Google Video Generation model made that has been attracting a lot of interest since he debuted not long ago.
“We started with Image-To-Video, but it was too slow and we had less than 3 days when I discarded all our work and said that we would only use 3,” Accetturo wrote in X. “We wanted something that was difficult but that it didn’t take us seriously. Once we changed I see 3, creating a story about the city with chicken wrappings.
We started with Image-to-Video, but it was too slow and we had less than 3 days when I discarded all our work and said that we only used I see 3. I co-dire with @dawit_nm (high-level leader, concepts, AI, team; Dawit focused on history and edition). Additional creative by @theodudley. pic.twitter.com/dei9xozl0hJuly 10, 2025
Ai ads resis
The “Wrap Battle” DISS track of the Popeyes is a unique trick and a touch of things to come. A world where commercials can be turned in a couple of days with a small group of people and some intelligent indications could alter how marketing plans plan their campaigns completely. The tools that can reduce the production times of weeks to hours alter the average speed and adaptability even more, since you do not have to worry about sinking a month of time and resources in a single ad. They can be as fast as the text on social networks and image campaigns.
It is not that an AI-LED advertising approach is without risks. Artificial intelligence tools can be inconsistent and require humans to take care and edit them to avoid deaf or incorrect tone ads. But the Popeyes campaign shows what is possible when you get the correct mix, or at least what you expect to resonate with the audience.
It would expect many more improved and generated ads to begin to appear until they become a standard than a novelty. Think of all custom jingles, fast reaction videos and spokesmen built by AI that could become viral. Not everyone will be so intelligently surreal, but at least sometimes it should be entertaining, which is everything that can expect from a commercial.
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