Post Malone is expanding its creative empire with the launch of its first clothing brand, Austin Post.
The 30 -year -old musician released the line on Monday in an exclusive Fashion Parade in Paris in the old residence of Karl Lagerfeld, the Hôtel de Bourdon, Maison Pozzo Di Burgo.
The debut, entitled Season one: in the first lightHe was inspired by the western culture of Dallas and the influences of the Southwest ranch.
In a shared statement with GQThe collection was described as a “new creative expression and moving extension” of the star identity.
Faithful to the form, Post added his own touches of signature to the event, serving Bud Light to the attendees and even sending a model on the track on horseback, according to Daily mail.
Lucchese Bootmaker, based in Texas, supplied footwear for the show, underlining the western aesthetics of the line.
In addition, the Rocky star Hitmaker hugged the theme himself, appearing in a denim denim look with a ivory cowboy hat, brown boots and dyed aviators.
The 30 -year -old rapper turned into a designer surprised the guests in the old residence of Karl Lagerfeld sending a model by the track on horseback, everything while serving Bud Light to the crowd.
According to the brand, the collection reflects the education in Texas of the artist, his Utah lifestyle and years of global influence through music, combining the culture of the ranch, that of the delótal, turquoise and the American spirit in contemporary luxury.
In addition, the launch occurred after Malone’s recent debut as the face of the Kim Kardashian Skims campaign, where he showed his slimmed frame in the camouflage underpants.
