- Proton confirms that subscription revenue is used to expand its server network
- Proton Added 800 More Output Nodes Globally With Early Black Friday Earnings
- The company launched its Black Friday sale early, cutting its prices by 75%.
The VPN market is fiercely competitive, especially during the Black Friday VPN sale season, when providers slash prices to attract new users. But in a refreshing twist, Proton has offered a transparent look at its business model, confirming that users’ subscription fees are reinvested directly into improving the service they pay for.
The revelation comes as the company launches its Proton VPN Black Friday deal a month early, suggesting a strategic push to fund its next wave of expansion.
The connection was made clear in a recent X post by Proton VPN General Manager David Peterson. In the post, he stated: “For those of you keeping track, yes, we immediately reinvested the profits from the first round of Black Friday sales to activate another 800 global exit nodes.”
For those in the know, yes, we immediately reinvested the profits from the first round of Black Friday sales to activate another 800 global exit nodes. pic.twitter.com/VcNkYph4FGNovember 17, 2025
This directly links revenue from major sales events to tangible infrastructure growth. This user-funded approach is a core part of Proton’s identity, allowing it to operate independently without relying on venture capital or outside investments that could compromise its privacy-first mission.
For consumers looking to sign up for one of the best VPN services, this offers a compelling reason to choose Proton. It frames the purchase not just as a transaction, but as an investment in a privacy-focused ecosystem that is committed to continuous, community-funded improvement.
How good is the Proton VPN deal?
Proton VPN’s early Black Friday deal is one of the strongest Black Friday VPN deals we’ve seen from the provider, which reduce the price of their 2-year plan by 75%. This reduces the monthly cost equivalent to just a few dollars for a top-notch service recognized for its commitment to security and transparency.
As detailed in our in-depth Proton VPN review, the service is a standout option for several key reasons. Headquartered in privacy-friendly Switzerland, it operates under some of the strictest privacy laws in the world and maintains a strict, independently audited no-logs policy. All of their applications are open source, allowing anyone to examine the code for vulnerabilities, adding another powerful layer of trust.
Its feature set is packed with advanced security tools. This includes their unique Secure Core servers, which route your traffic through company-owned, ultra-secure servers in countries like Switzerland and Iceland before connecting you to your chosen location.
The service also includes the NetShield ad blocker, tracker, and malware, and its VPN Accelerator technology can dramatically increase connection speeds. The service has also made significant strides as a streaming VPN, reliably unblocking a wide range of international libraries from Netflix, Disney+, BBC iPlayer and other popular platforms.
This user-funded growth model has been evident in Proton’s recent actions. Over the past year, the company has rolled out major updates to its network and even expanded its free VPN coverage to more locations.
This public commitment to reinvest in its own infrastructure shows a clear roadmap for the future, driven directly by users who benefit from a faster, more secure and more robust network.
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