The WHO is calling on governments to significantly increase taxes on sugary drinks and alcohol, as two new reports reveal taxes remain low in many regions.
“Health taxes have been shown to reduce the consumption of these harmful products, Help prevent diseases and reduce the burden on health systems.“WHO Director-General Dr. Tedros Adhanom Ghebreyesus told reporters virtually on Tuesday.
“At the same time, generate a stream of income that governments can use to invest in health, education and social protection.”
What are the findings?
Among other conclusions, the report on taxes on sugary drinks shows that while at least 116 countries tax sugary drinks (including canned soft drinks or carbonated drinks), other high-sugar products, such as 100 percent fruit juices, sweetened dairy drinks, and ready-to-drink coffees and teas, escape taxation.
The report on the use of alcohol taxes shows that although 167 countries impose taxes on alcoholic beverages, wine and beer, alcohol has become more affordable or its price has remained unchanged in most countries since 2022, as taxes do not adjust for inflation and income growth.
Why is it important
A cold, sweet stimulant from the local coffee shop on a hot day can have harmful consequences if consumed regularly.
Increased intake of sugary drinks is associated with:
- Increased risks of excess weight and obesity.
- type 2 diabetes
- cardiovascular disease
- Other adverse effects including dental caries and osteoporosis.
Similarly, the negative health impacts of alcohol include:
- Increasing risks to maternal and child health
- Exposure to communicable and non-communicable diseases
- Damage to mental health
- Increase the likelihood of injury to yourself and others.
Increasing taxes on harmful drinks means fewer people consume them.
To illustrate the success of this approach, WHO chief Tedros cited multiple examples, including that of the United Kingdom, which introduced a tax on sugary drinks in 2018. This led to:
- Reduced sugar consumption
- A revenue increase of £338 million in 2024 alone
- Lower obesity rates in 10- and 11-year-old girls, especially in disadvantaged communities
The WHO is calling on governments to increase and redesign taxes as part of a new health initiative targeting tobacco use and excessive consumption of alcohol and sugary drinks.




