- A new chatgpt shopping experience for all users is being launched.
- The first users have expressed their discontent with the new recommendations
- Comparisons are attracted to the concept of “rehyttification” of Corey Doctow
According to a new Reddit thread, some users are not happy with the new shopping features that are being integrated into Chatgpt and are now implementing.
The new features make it easy to search and buy online consumption products using the chatgpt search function combined with its rich indications in natural language.
The Reddit ‘Kjfitz’ user, who began the thread, entitled, “The Enshittification has arrived” in reference to the infamous neologism defended by Cory Doctow in a 2022 essay on Amazon, which is generally used to describe how commercial pressures are added in the experience of using platforms such as Amazon, Google and Facebook to gradually determine on the time. monetization
The “rehyttification” has come from R/chatgpt
“I asked ChatgPT about the impact of current rates on inventories in the coming months. He returned a long list of links to the dressing articles I could buy,” KJFitz said. “I asked him why he did that. He replied:
“As of April 28, 2025, OpenAI introduced new purchase features for ChatgPT, improving their capabilities to provide recommendations for complete products with direct images, reviews and purchase links. These features are available for all users, including those of free, plus and professionals levels, and even for unregistered users. Recommendations are generated organically, without paid ads or incentives based on the commission Users of users of the third.
“This update aims to offer a more personalized and simplified shopping experience directly within the Chatgpt interface, which allows users to explore products in several categories such as fashion, beauty, electronics and home products. If you have any specific preference or need custom recommendations, do not hesitate to warn me!”
Other Reddit users rushed to express their disgust with the new features. In reference to the notification that “the recommendations are generated organically, without paid ads or incentives based on the” the user “commission that” crystallizes “commented:” I give less than six months before that changes. “
“Good God. Imagine people who use chatgpt for mental health councils and start saying” Do you know what will fix your relationship with your children? Change to Allstate, “said Reddit user ‘Rosencranberry’.
A gradual deterioration
In 2024, the Macquarie Dictionary, the National Australia Dictionary, chose the “rehexification” as its word of the year, which describes it as “the gradual deterioration of a service or product caused by a reduction in the quality of the service provided, especially of an online platform, and as a consequence of the profits.”
It should be noted that there are currently no paid ads or sponsored links attached to any of the purchasing functions in Chatgpt; However, there is nothing to stop being added in the future.
We are still in the first days of the purchase features that are added to the chatbots, and the perplexity of the AI search engine has already made some incursions to add purchase features, but this is the first time that electronic commerce features have been added to the search for chatgpt.
“We will continue to bring merchants along our trips as we learn and it is quickly,” Openi said commenting on the launch of the new functions yesterday.
