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Conservative influencer and OutKick host Riley Gaines brought her young daughter, Margot, to appear in her latest commercial.
In a recent promotion for activist sportswear brand XX-XY Athletics, a camera shot zooms in on Gaines to reveal her holding Margot. Voiceovers criticizing and praising Gaines can be heard in the background.
The commercial concludes with Gaines saying, “I only care about one opinion. Hers.”
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XX-XY Athletics founder Jennifer Sey with activist athletes Riley Gaines, Paula Scanlan, Brooke Slusser and Kaitlynn Wheeler. (Courtesy of XX-XY Athletics)
Margot has become a Gaines fan favorite since her birth in September. The baby has appeared with Gaines and her husband, Louis Barker, in the White House press room and on the steps of the US Supreme Court for a rally in support of protecting women’s sports.
Gaines has said that she and Barker talked about how they were going to raise Margot as she grew up during an episode of the “Gaines for Girls” podcast in October. Barker said it was important to show his daughter that he and Gaines are on the same page and that they work together as a team rather than individually.
“But for us, I always wanted to set an example of what a relationship should be like. I’m probably going to get hate for this,” she said. “But the way I described this to Riley is that I want Margot and all the kids we have to look at us and say, ‘Oh yeah, mom and dad together and then we’ll all be here, we’ll be hanging out.’
INSIDE THE SCOTUS HEARING WILL BE A INVISION POINT IN THE CULTURAL WAR OVER TRANS ATHLETES IN WOMEN’S SPORTS
OutKick has signed Riley Gaines to a new multi-year deal in conjunction with Pak Gazette Media’s new media expansion. ((Photo by Ivan Apfel/Getty Images))
“I want them to see that Riley and I are on a team, that we’re on the same page. It’s not mom versus dad. It’s mom and dad together. We’re one. The one thing I would hate more than anything is for Margot to run up to Riley and say, ‘Hey, can I do this?’ She says no and comes towards me and I say yes. “That inconsistency is something that would drive me crazy.”
Gaines said she agreed with her husband’s approach.
“It makes sense and I think setting that example is an example of kids missing number one. We see it in whether it’s kids who think there are no consequences,” he said. “We see it all the time: kids lacking that direction or example at home. And we see it in the world, in our culture or society or school or whatever. And I think that’s really important for our kids.”
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Riley Gaines and her husband, Louis Barker, opened up about their parenting style on “Gaines for Girls.” (Outside kick)
Barker made it clear there would be no “generational trauma” in his home.
“And that’s why I feel like it’s important to have an example of what a loving relationship is like. And of course, do we argue about things? Absolutely,” he added. “One thing that was big for me when we got married is that no matter how irritated we are with each other, no matter what, we’re not going to be that couple that sleeps in separate rooms. There are so many parents who do that now and the kids think it’s normal and it’s not a healthy relationship.”
