- Roku has launched a new paid transmission service
- Howdy was made available on August 5, 2025 in the United States
- It costs $ 2.99 per month and is only accessible through the Roku platform for now
Roku has launched a new transmission service without advertisements that allows you to access 10,000 hours of movies and television programs for only $ 2.99 per month.
The new service was made available to those of the United States on August 5, 2025, and although Roku operates its free admission TV (fast), the Roku channel, in other regions of the world, it is not yet clear if the free version will be launched elsewhere.
The new transmission service has “a price of less than a cup of coffee,” said the founder and CEO of Roku, Anthony Wood, in a statement along with the announcement, where he also clarified that, although it is cheaper than Netflix, Disney+and other rivals, it is “designed to complement, does not compete with, premium services.”
Despite Wood’s comments, the aggressively cheap price of the platform without advertising means that technically rivals the best transmission services. With the content of Lionsgate, Warner Bros. Discovery and Filmrise, along with original Roku selected titles, the new service has a competitive offer at an attractive price.
Of course, many can still access the Roku channel to watch live television channels, and their films and programs library on request through devices backed by Roku or the application or ROKU website. As one of the best free transmission services, it is one of the most popular rapid services. But Howdy offers a way to access this same content and more without having to withstand ads.
How to watch movies and programs in Howdy
Howdy can be accessed on the Roku platform in the launch, which means that if you have one of the best transmission devices or the best televisions that admit the Roku operating system (OS), then you can access the new service.
Roku has said that he plans to display the service on mobile and additional platforms in the “near future”, but he has not clarified how soon that could be, so for the moment, he can only try it on selected devices.
I have not yet been able to try the service to confirm what is available to see, but Roku has said that the Howdy’s library will include part of its original content along with films and programs of Lionsgate, Warner Bros. Discovery and Filmrise.
These include films such as Mad Max: Fury Road, which is only available to transmit in Netflix in the US and The blind side, that is not available to transmit anywhere at the time of writing. Roku has also said that shows like Weeds and Children in the hallway It will also be transmitable in Howdy, which are currently available on the Roku channel.
If more titles of your fast service will move to Howdy it is not clear, but it would make sense taking into account that the new service offers a way of watching these films and programs without having to withstand ads.
The Howdy’s library will also consist of “iconic romantic comedies, medical dramas, 90’s comedy, classics of feeling good and more,” according to Roku, so we can expect a large mixture of genres in the catalog.
You can only access Howdy paying to register for the transmission service, since Roku has said that there will be no free introductory or test offers, but you can cancel at any time if you decide that it is not suitable for you.
