- Three new series of OLED TVs announced: S95F, S90F and S85F
- New 165Hz display compatible with PC gaming
- New OLED Glare Free 2.0 technology with better shadow depth
Samsung today announced its new family of OLED TVs at CES 2025. The lineup includes three series with screen sizes ranging from 42 to 83 inches and includes a range of new features powered by artificial intelligence technology. Pricing and availability for the new TVs have yet to be announced, but we expect to receive that information in the coming weeks.
The Samsung S95D, one of the best TVs of 2024, was named TV of the year at the TechRadar Choice Awards. Consequently, we have high expectations for its successor, the Samsung S95F, and Samsung’s announcement includes a menu of features that justify it as one of the best OLED TVs of 2025.
New features typically introduced on top-tier Samsung TVs by 2025 include AI Upscaling Pro, which was previously only available on the company’s 8K models; Samsung’s Auto HDR Remastering Pro feature now encompasses both AI-based color enhancement and depth-based stereoscopy enhancement; and a hassle-free AI search function uses a separate on-screen window that can be activated using a new AI button on the remote control that replaces the previous search button.
Yet another big change for 2025 is the availability of the Samsung Art Store portal, a feature previously limited to Samsung The Frame TVs that allows you to access works of art from world-class museums such as The Met and MOMA in New York for display in the television screen.
Samsung S95F
The Samsung S95F series TVs are the company’s flagship OLED models and are available in 55, 65, 77 and 83-inch screen sizes, the latter of which is a new option for 2025. These feature a “screen floating” Infinity One. Glare Free 2.0 OLED design and technology, which improves on the original Glare Free technology of the Samsung S95D by increasing the depth and detail of blacks in bright and dark lighting conditions. at the same time eliminate screen glare. The original version worked surprisingly well to prevent distracting reflections, but it also raised the light levels of the image, so black tones became grayer and some detail in light areas could be removed. The new version aims to reduce this.
The S95F series uses the new NQ4 AI Gen 3 processor, which increases the number of neural networks over last year’s S95D processor from 20 to 128. Samsung claims a 30% increase in brightness for the S95F series, which Which is a notable increase over last year’s already very bright Samsung flagship OLEDs. Another image quality-enhancing feature of the S95F series is AI Gamma, which automatically adapts image gamma in bright lighting conditions to highlight shadow details that would otherwise be obscured.
The S95F series TVs will get a boost in gaming with 165Hz display support for PC gaming, along with FreeSync Premium Pro. They also feature a built-in 4.2.2 channel 70W speaker system with OTS+ and speakers oriented upwards.
Samsung S90F and S85F
Samsung’s mid-range OLED offering for 2025 is the Samsung S90F series, which will be available in 42, 48, 55, 65, 77, and 83-inch screen sizes. According to Samsung, the 55-inch and larger models will feature a QD-OLED display panel, and the 42- and 48-inch models will use a W-OLED panel (i.e. the same type used in LG’s OLED TVs, in instead of Samsung’s own different technology).
Samsung claims 1,300 nits of brightness for the new S90F models, a notable increase over previous models. Otherwise, the S90F series features the same NQ4 AI Gen 3 processor as the S95F series that provides AI-based 4K upscaling and motion enhancement. Gaming features include support for a 144Hz refresh rate and FreeSync Premium.
The Samsung S85F series will be available in 55, 65, 77 and 83-inch screen sizes and will be the most affordable option in Samsung’s OLED range. These TVs feature an NQ4 AI Gen 2 processor and built-in 2.0 channel 20W speakers with OTS Lite. We’ll bring you more details as we receive them!
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