- Rumor of an open collaboration between Samsung and OpenAI on an AI TV
- Google already integrates Gemini into the Google TV system
- An AI TV could be part of a new television entertainment system
A Korean website reports that Samsung and OpenAI are collaborating together on an AI TV. The website describes it as an “open partnership” between the two companies. There is no mention of new hardware, but software integration with ChatGPT has precedent as ChatGPT has already been integrated into Apple operating systems as part of Apple Intelligence.
Samsung TVs currently run on the Tizen operating system, and the Korean company has already introduced several artificial intelligence features to them, such as AI Upscaling and AI Sounds, not to mention its new Vision AI, which was presented at CES 2025. Vision AI can do things like ‘See what dish is on the screen and find the recipes to cook it, then link it to the Samsung Food app. You can also do live translation.
Samsung vs Google TV
Samsung’s integration of ChatGPT into its TV range may seem unexpected, but it makes strategic sense. The move comes as Google is about to add Gemini AI to its Google TV operating system, so you can talk to your TV without a remote control.
Announced at CES 2025, Google TV is a successor to Android TV, but it has a cleaner interface, better recommendations for TV shows, and also built-in Gemini, so you can activate it with “Hey Google” voice control and simply say your requests. , instead of having to use the TV remote control.
Next-generation Google TV devices aren’t expected to hit the market until late 2025, so we imagine a similar time frame for any collaboration between OpenAI and Samsung.
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Personally, I’d love to be able to talk to my TV, especially if it has something like ChatGPT or Gemini inside. I’d like to be able to ask it questions beyond the normal functional operation of the TV, such as asking it to record a show or search for something on a streaming service. It was recently revealed that Gemini could be available while you watch YouTube videos, so you can ask him questions about what you’re watching. Imagine being able to ask your television, “Who is this actor and what else have I seen him in?” It could resolve a lot of the debates we have in our house about where we’ve seen this or that before. Not to mention eliminating the time it takes to pause the TV show, find our phones, and then search for them. Yes, there is software like Prime Video X-ray, but it is not as good.
And that’s not even counting my biggest problem with my current non-AI TV experience: losing the remote. All TV remote controls seem to be designed to get lost; For starters, they’re usually black, making them incredibly difficult to locate when the lights are low and you’re watching TV at night. Yes, I know there are tracking devices you can put on your remote control to help you locate them with your phone, but first you have to find your phone!
While having ChatGPT or Gemini on your TV may seem a bit overkill for some people, I can really say that I would find it useful and I hope to finally be able to lose my TV remote forever.
