If I was watching an update to a new and brilliant television OLED this year, its decision on which to buy now can be a bit easier (or more difficult, if I had a particular brand) after the announcement of the official Australian prices of Samsung, Sony and LG.
LG was the first out of the door to reveal the price of its OLED 2025 televisions, which includes the B5, C5 and Flagship G5 ranges. The good news for LG fans is that the Korean company does not increase prices in its G5 flagship models, which remain the same as its G4 equivalents when they were launched in 2024. But the even better news is that, at the time of writing, LG is already reducing up to Au $ 2,000 throughout the G5 range, with prices that begin in au $ 3,899 for the 55 -inch model.
It is a similar story for the OLED Samsung S95F family, which is also launched to the same prices in all available screen sizes as its predecessor S95D, surpassing AU $ 9,999 for the 83 -inch model.
However, while OLED 2025 TVs of LG and Samsung have a rather competitive price here in Australia, the same cannot be said of the Sony Bravia 8 II, which will be launched at AU $ 5,499 for the 65 -inch model. That is au $ 200 more than the equivalent options of LG and Samsung. The comparison of prices between brand trio becomes a bit more complicated outside the 65 -inch model, since not all offer the same screen sizes.
The Sony Bravia 8 II, for example, is only available in variants of 55 and 65 inches, which means that anyone who wants a large screen Sony TV in 2025 will need to settle for televisions led by Bravia 7 or Bravia 9, or the passage through Bravia 8 in its form of 77 inches. Interestingly, the Sony A95L of 77 inches (the model that Bravia 8 II is effectively replacing) remains for sale in foreign markets. We cannot find it in stock anywhere in Australia, but we have contacted Sony to ask if he has plans to recover it; We will update this story once we know more.
Australian prices for all sizes of Sony Bravia 8 II, Samsung S95F and LG G5 can be found below. Note that the price of the LG G5 includes current discount promotions directly from the manufacturer:
| Row 0 – Cell 0 |
Sony Bravia 8 II |
Samsung S95F |
LG G5 |
|
55 inches |
Au $ 4,499 |
N / A |
AU $ 3,898.99 (AU $ 4,199 RRP) |
|
65 inches |
Au $ 5,499 |
Au $ 5,299 |
AU $ 4,799 (AU $ 5,299 RRP) |
|
77 inches |
N / A |
Au $ 7,999 |
AU $ 7,499 (AU $ 7,999 RRP) |
|
83 inches |
N / A |
AU $ 9,999 |
AU $ 7,999 (AU $ 9,999 RRP) |
What TV buy in 2025?
Although Sony Bravia 8 II reaches a slight premium over its peers, the price of its screens is still competitive in general. It is also a disaster compared to prices in the United Kingdom, where Sony screens are cheaper than LG, and prices in the United States, where Sony is more expensive (as in Australia).
In addition, you can’t really buy Samsung or Sony televisions still, although early orders are open. If you want a new OLED 2025-MODEL TV on its wall at this time, its only option is LG, and factorization in discounts currently on offer, that is not exactly bad.
If you currently have an LG G4, based on our first impressions of the television OLED LG G5, there could be a genuine reason to update, since this last TV has arrived with a new OLED ‘Four-Stack’ panel to improve brightness and colors.
If it is already loyal to a particular brand, then there is a good possibility of staying with it this year, if you are able to update your TV, that is. However, as we said in our LG C5 review, it only offers minor updates about its C4 predecessor, which means that anyone who has that last television will not win much when updating.
We have seen the Samsung S95F here in the flesh in Australia and we must see the OLED of Sony Bravia 8 II. Complete reviews for both are being managed by our colleagues abroad and, based only on prices, Sony will have to get all the stops to attract buyers to their corner.
