- Samsung TVs will use AI to identify dishes on screen and find recipes.
- The technology is linked to the Samsung Food application.
- The role ties into meal planning, shopping list making, and related functions.
A delicious meal on TV can make your mouth water even if you have no idea how to prepare it. Samsung wants to turn that longing into action using AI through its new TVs and the Samsung Food app. The feature uses AI vision to recognize the food on the screen and show you the recipe.
Let’s say you’re watching a cooking show and someone pulls a steaming beef bourguignon out of the oven. With Samsung Food enabled, your TV can recognize that dish and suggest a recipe so you can prepare it yourself. It doesn’t end there: Samsung Food on TV can also show updates on grocery or takeout orders placed through its mobile app. While you won’t have to stir the pot from the comfort of your couch, this type of integration aims to make cooking more accessible and attractive.
Samsung Food already offers AI-guided cooking steps and suggests recipes based on uploaded photos. Now, with the arrival of Samsung Food on televisions, the technology comes directly to your living room. Of course, recipe tools that try to identify dishes based on photos or videos haven’t exactly been perfect, as I learned playing with ChatGPT.
“We bring movie or TV dishes right to your table with Samsung Food. Leveraging our AI processor, it recognizes the food on your screen and provides recipes to bring it to life,” Samsung wrote in a press release. “Samsung Food can also analyze what’s in your refrigerator and create a shopping list of missing ingredients. Additionally, you can buy groceries or takeaway using supplier apps and monitor delivery right from your TV. It’s truly the best AI sous chef”.
AI Grocery Stores
The hungry AI eyes on your TV pair well with the cameras Samsung announced will order food from Instacart. Samsung Bespoke refrigerators’ AI can see inside your refrigerator, and Instacart’s product matching system can suggest what you need to restock and let you place an order with a few taps. You’ll be able to browse your shopping list right on the refrigerator’s touch screen and receive items the same day.
AI Chef Help is part of several new AI features for Vision AI-branded Samsung TVs. There’s also a Click to Search tool that allows viewers to identify on-screen actors or filming locations, while Live Translate offers real-time subtitle translations. The inclusion of Samsung Food is another step towards creating a home ecosystem where your TV is as involved in your life as your phone or smart refrigerator.
This push toward culinary AI is both ambitious and a little quirky. On the one hand, it’s fun to imagine recreating Big Night’s timbano after a movie marathon. On the other hand, it’s a reminder that AI can only do so much. No algorithm will dice your onions or make sure your soufflé doesn’t collapse. And let’s be honest, if you’re the type to order takeaway while watching The Great British Bake Off, you might not be Samsung Food’s target audience. But for the adventurous cook, this technology could be a game-changer, or at least a clever way to impress dinner guests.
