- SanDisk might be on to something adding the word Creator to product names
- Three new products launched at CES 2025 are actually updates with different color schemes
- Only the Creator Phone SSD is a genuinely new product
CES is when many tech companies announce or release their latest and greatest products, but sometimes what’s shown isn’t as new as it seems.
A case in point is SanDisk’s new range of Creator storage products, announced at CES 2025. If you’re a creator or aspire to be one, you’ll probably be very interested in these as they’re clearly tailored to your needs. , “caveat emptor”, as the Romans said: buyer beware.
That’s because the bright blue 8TB SanDisk Creator desktop drive, priced at $629.99, looks good and promises 1,000MB/s sequential reads. But so does the SanDisk Desk Drive, which has a very similar model number, doesn’t include the word “Creator” in its name and isn’t blue, but is cheaper at $549.99, a savings of $549.99 that doesn’t should be despised. $80.
Pay a premium for color
You may be thinking about purchasing a microSDXC card. SanDisk has you covered here too.
Your new 1TB Creator microSD card (in blue!) is designed for use in slot-enabled Android phones and tablets, drones, action cameras, and digital cameras, including standard point-and-shoots, single-lens DSLRs ( DSLR) and mirrorless. Models (MIL): All devices a creator could use. In addition, it is resistant to temperature, humidity, drops and water, which is important if you are away from home.
A bargain at $159.99, or… you can buy the SanDisk Extreme 1TB microSDXC card instead. Sure, it doesn’t specifically list the devices you can use it on, but it’s essentially the same product and $67 cheaper at $92.99.
Maybe you want a portable SSD, like the SanDisk Creator Pro? Available in (you guessed it) a pretty blue color, it offers up to 4TB of capacity and read speeds of up to 2000MB/s, letting you backup and access your content with NVMe SSD performance. Good value at $349.99, right? Unless you don’t care about the color, in which case you can pick up the extremely similar SanDisk Extreme PRO (reviewed here) for $299.99 and save $50, enough to buy some blue paint if you really want to match.
Or perhaps you’d like to purchase the SanDisk Creator Phone SSD (see below), available in 1TB or 2TB capacities, which is designed for producing content on the go by connecting it to any MagSafe-compatible smartphone. That’s priceless right now because unlike SanDisk’s other Creator-branded storage, it’s actually a new product and looks really useful.
We can’t blame SanDisk for renaming old products to appeal to the creator market – it’s a smart business move. But unless you’re particularly attached to the color blue, you can enjoy some decent savings by purchasing the non-Creator versions.
