Ava Labs, the main developer firm behind the Avalanche block chain, shared Wednesday that Arielle Pennington had designated his senior growth vice president.
The news occurs when Avalanche pushes an institutional adoption wave, including large tokenization projects, such as the token of coverage funds of $ 300 million from Skybridge in Avax and a growing demand for real world assets.
Before Ava Labs, Pennington was the head of Communications at the Solana Foundation since April 2023, where he helped direct the ecosystem narrative of his dark days after the consequences of FTX collapse, to a period of rapid expansion with the network that reaches the mass commitment of users and cultural hucha.
During that time, the native token of the network increased more than 2,500% of its minimums after FTX, bringing memecoin booming trends in Solana and large amounts of new active directions that bind to the network.
In Ava Labs, Pennington will focus on shaping the avalanche narrative and working on ecosystem growth efforts, including products focused on real -world asset tokenization and Stablecoin infrastructure, as well as consumer use cases.
“I couldn’t be more excited to join Ava Labs at this time,” said Pennington. “Avalanche has always been ahead of the curve: it was the first block chain in putting the institutions in its nucleus, and now we are seeing that the vision comes alive … My goal is to take that energy, amplify it and help Avalanche is the place where the builders, institutions and daily users connect.”
Read more: Skybridge Capital of SkinGridge to tokenize $ 300 million in coverage funds in Avalanche