- Sony has been running a dynamic pricing experiment on the PlayStation Store
- The system has been in place since November 2025 and affects Sony’s first-party games.
- Users in certain regions are offered discounts of up to 27.8%
Sony has reportedly been testing dynamic pricing on the PlayStation Store for months.
That’s according to PSPrices, which claims that Sony has been running an A/B testing experiment showing different prices for different users since November 2025.
In the first four months, the experiment grew from just 50 games in 30 regions to more than 190 games in more than 70 regions.
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Sony is supposedly testing the prices of its own first-party titles, such as Astrobotand launched “a new IPT_LTM program with elastic pricing,” which PSPrices said it spotted because it “tracks PlayStation Store prices in more than 50 regions.”
“Our system detected unusual offer structures containing experiment identifiers (IPT_PILOT, IPT_OPR_TESTING) in PlayStation API responses,” the website explained. “These experimental prices are shown only to certain user segments selected by Sony.”
PlayStation Store users have apparently been seeing different prices that are actually lower than standard retail rates on games like The last of us part 2, god of war, spider man, helldivers 2, star swordand more.
Reports add that “personalized discounts have appeared during the sales,” offering discounts of up to 12.6% on the aforementioned titles.
Although the United States was initially thought to be exempt from the experiment, in March PSPrices claims that “this is no longer true” and found that Sony had since included PlayStation’s largest market.
“In March 2026 we discovered that the United States was included in the experiment and that the discounts there are significantly higher than in Europe,” he said. “While in Europe discounts range between 10% and 17%, in the US they reach 27.8%.”
Some third-party games have also received discounts, including WWE 2K25, Warhammer 40,000: Space Marines 2, Kingdom Come: Deliverance 2, Red Dead Redemption 2and more.
In addition to the usual discounts, during the February sales on the PlayStation Store, PSPrices reported that it discovered that the experiment participants also received a different discount compared to regular users.
“For example, helldivers 2 “It sold to regular users at -25%, while experiment participants got -56%,” he said.
Dynamic pricing is a method that companies use to adjust the cost of their products in real time based on demand and is often considered a rather unfair practice; The UK government previously launched an investigation into Ticketmaster for the same.
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