- Spotify is ‘duplicating’ in its music offer in 2025, says CEO Daniel EK
- Which could include an long-awaited high fidelity level for super-phanatics and audiophiles
- Critics of the Spotify payment model say things could get worse for artists
Spotify plans “to double” your music offer after informing your first gain of the whole year, but what exactly does that mean for subscribers?
As reported by Variety, the spotify CEO, Daniel EK, praised his company’s performance in a profit call this week, saying that “Spotify is not just a great product, now it is also a great business,” and added that “We are going to double music in 2025, and I am personally very excited about that.”
In these days, the music transmission service has a total of 675 million active subscribers, 260 million of which are premium submarines at the level without advertising, helped, as always, by an advertising bombardment of the end of the year through of wrapped spotify that added 35 million new active users.
The analyst Jeff Wlodarczak hopes that Spotify’s operational margins only increase this year, with the increase in the growth of the subscribers along with the company’s most strict monetization strategies.
Duplicate music could It is a big thing for subscribers, if they finally obtain a high loyalty level from Spotify to access a better quality and loss-free audio of tide or Apple Music, which the company has promised for years.
I would expect it to be a little more expensive than the current premium plan, which reaches $ 11.99 / £ 11.99 / AU $ 13.99 for an individual subscription, probable with additional advantages and bonds for music fans, possibly obtaining access to certain clues and Albums before other users, or enjoying more cured playlists personally. It is likely that it is an easy way for Spotify to moneture heavy users while eliminating a great reason to change to another lossless audio platform.
Spotify has focused a lot on his podcast business in recent years, possibly to the detriment of his musical offer, but this last pronouncement of EK suggests -the level only was joked in 2024.
But that is the whole story here?
Where does the money go?
It has been a great year for Spotify, but not all its success in profits is reduced to an increase in subscribers.
The company also fired 20% of its workforce in 2024 in an effort to obtain a stricter control of its finances, and introduced some other cost reduction measures that some consider essentially transmitted to artists and musicians to support.
At the beginning of 2024, Spotify decided that artists who attract less than 1,000 transmissions per month through their platform would no longer be monetized. Since artists only receive $ 0.004 per transmission, or $ 4 per thousand currents, it may seem like a small amount per person, but also represents a large amount of cash from those who already fight to obtain income from the service.
There were also reports last year alleging that Spotify was filling their recommendations with ‘false artists’ of production companies that did not need the same level of royalties, effectively completing reproduction lists with sawdust so that it did not notice the lack of bread.
Another feature, called Mode Discovery, also invites artists to reduce Your profits in exchange for being algorithmically pushed to more users.
Measures such as these have helped Spotify move with confidence to Green, but his plans to further increase their profit margin in 2025, already based on reduced payments for artists, are a real reason for concern.
This was the first year in which Spotify wrapped included a summary of the user listening habits, already measure that the music of AI is generalized, there is a very real fear that this is the next stage of helping to make Spotify Be more profitable, offering generated music that does not. Stir the payment at all as part of several lists of environmental music reproduction, replacing the transmissions of artists who need to be paid.
I believe that Spotify “will double” music, but I hope it means helping me duplicate the real artists that I like, no Spotify doubleing their own low -cost music to help maintain high profits.
