- Tesla eliminates the $ 70,000 cybertruck from your configurator
- With all its most desirable assets stripped, it was not sold well
- The divisive truck has had one of its slower years to date
Tesla has eliminated the cheapest Cybertruck variant from its in -line configurator based in the US, leaving only the total and cyber -wheel drive models for sale.
It only launched less than five months ago, the long -range rear -wheel drive option (RWD) had a price of $ 69,990 (around £ 51,000 / au $ 105,000), which undermined the rest of the range at $ 10,000.
The measure was designed to increase absorption and increase sales of divisive collection, but the company’s decision to discard it as soon as it seems to have the opposite effect.
Even when they launched, many potential buyers pours contempt for the decision to launch a cheaper option, stating that most of the desirable assets had been stripped, while financial savings were not large enough to compensate for the commitment.
As a reminder, the RWD variant eliminated an engine, which makes it much less powerful than total and cyber -wheel drive models. Tesla also chose to eliminate active air suspension and popular current in bed, adding an awkward tonneau manual cover, unlike the motorized version, and small 18 -inch wheels.
As is the way with the updates of the Tesla models range, the Californian company chose to eliminate the cheapest Cybertruck silently from its configurator.
Those who begin now will notice that the total traction model of $ 79,990 (without the federal tax of $ 7,500 applied) is the entrance to the range, with cybernetic that costs $ 114,990.
Tesla pushes upmarket as a sales slide
The Cybertruck has had one of its worst years recorded so far, registering only 4,306 units in the second quarter of 2025, according to Cox Automotive.
In 2024, Tesla registered 39,000 sales, which made it the best-selling electric truck for sale in the US., But those figures have been sliding and this year, it has been improved by GMC Hummer EV and Ford F-150 Lightning, which are selling in relatively small numbers.
Anyway that see it, the numbers simply do not coincide with the 250,000 units per year that the company originally declared that it would produce, and Musk even suggests that the company had the ability to produce 500,000. I am sure he is happy that he has not done so.
In addition, the US electric truck market. As a whole, and RAM recently announced that he has abandoned the plans to launch his own EV, citing a weak demand.
As Tesla sales receive a success in the alignment, the company has slowly pushed the prices of its most premium offers, with the S model and the X model that receive a mandatory luxury package that increased the price of the label by $ 10,000 earlier this year.
Then, perhaps Cybertruck’s decision was taken in line with this tactic, clearly establishing its stool as a premium product.
But where the stainless steel giant could have demonstrated an instant success of public relations and marketing, caress incalculable headlines and raise awareness about the brand beyond the first converts of EV, it has not been up to the height of exaggeration.
In fact, Tesla has only managed to sell just over 40,000 units of the vehicle in a single year when things were going well, and since then, the model itself has become a focal point for anti-tesla protest.
Add to the mixture of the numerous retirement problems, the elimination of the range extension battery pack and the promise of the inductive load, and it seems that even Tesla has admitted the defeat.
We have communicated with the company to comment, but so far we have not had an answer.
