- Cybertruck sales have had a constant performance of original forecasts.
- The media have placed it among the greatest automotive failures in decades
- Tesla could be planning a smaller electric truck to soften the blow
Tesla originally predicted that he would sell around 250,000 cybertrucks every year, with Elon Musk stating that the number could increase to 500,000. The reality has been much harder, with only 20,000 angular electric trucks sold every year.
There are so many reasons why the vehicle has proven to be a commercial ruling, from the participation of Musk in politics to the innumerable construction quality and the recovery problems that Cybertruck has suffered. Not to mention the fact that it looks as it does.
However, Business Insider informs that Vice President of Vehicle Engineering from Tesla, Lars Moravy, discussed the possibility of developing a smaller truck during a recent interview. “We have definitely been stirring in the design study on what we could do to serve that need,” he said.
It is not 100 percent clear if Moravy is talking about a smaller version of the Cybertruck, or a small and completely new truck that probably responds to the recent launch of Slate Auto, the business backed by Amazon founded by Jeff Bezos.
After all, to completely tear the design of the original cybertruck and change most of its defining characteristics would be, indeed, admit that Musk was wrong all the time, something that is very unlikely to happen.
Secondly, Moravy also mentions the smallest collection in the same breath as the robotaxi, which suggests that goods and articles must be transported autonomously as much as people.
A collection for people
Tesla has been resting in her laurels in recent times, stopping a series of possible new vehicle lunches that could add more income flows and get the company out of a hole.
A more affordable and $ 25,000 tesla was promoted as the next great hope, while the long delayed roadster has been kicked for so long that many of the original investors have lost all confidence in the project.
If a smaller tesla truck is to succeed, you need to do all the things that Cybertruck cannot, namely, be more affordable and practical to use for daily tasks, instead of a striking extension of lifestyle.
The truck market is huge in North America, but it is also growing rapidly in Asia-Pacific and BRICS countries. The research carried out by IMARC Group suggests that the market with $ 260 billion by 2033.
The simple fact is that many people, families and businesses use the utilitarian vehicle for both business and pleasure. Then, first, Tesla’s smallest truck will have to be able to carry out larger loads and demonstrate that it is reliable on rough terrain. The almost invincible Toyota Hilux is a testimony of this philosophy.
Secondly, it will also have to be efficient, offering the type of practical range that can handle daily trips and load quickly when larger road trips are required. Forget the monstrous battery packages, the 800 V electric architecture and the fast charge must take care of the largest trips.
While technology has always been part of Tesla DNA, it is not so important here.
Taking advantage of the company’s excellent information and entertainment system and the perfect load experience will be a great point of sale, but the company will not really have to worry about passenger screens, striking light screens and other trivial tricks. At the end of the day, a truck is a battle horse. Leave Rivian lifestyle and keep costs.
Finally, Tesla needs to bury the ego and start making cars for people again. It must convince the general public that an electric truck is a solid investment, a range of dissipation and anxiety for EV in the same way that almost only made a large part of the community purchase community to Electric with the S model in 2012.
