- It seems that game prices will continue to be variables in the future
- Analyst Matt Piscatella described the market as the ‘Wild West’ in a recent interview
- “The editors and developers are trying to find the optimal point for their prices,” he explained
Do not expect uniform play prices in the short term, warned an outstanding industry analyst.
In a recent interview with Gamesradar, the executive director of Circana Games, Mat Piscatella, said prices are “a bit wild in the west at this time.”
“We have more variability in the prices and launching strategies than we have had. We have many titles trying to numb at the upper end of that market, and we have many more that are being launched at lower prices,” he continued.
It is not difficult to find examples of irregularity in game prices these days. A physical copy of Mario de Mario Kart launched at $ 79.99 / £ 74.99, while the recent Kong Bananza donkey It was a lower $ 69.99 / £ 64.99.
Death Stranding 2: On the beach It was sold for $ 69.99 / £ 69.99, while a mass role play (RPG) as Clair Oscur: Expedition 33In contrast, it costs only $ 49.99 / £ 49.99.
“Ultimately, publishers and developers are trying to find the optimal point for their pricing strategy,” said Pistella.
“If you observe the games that are pressing that upper end of that price envelope, those are games that have super dedicated fans bases in general, where the sensitivity of prices, particularly in the launch, is very low, which means that people want to play this game regardless of what it costs,” he added.
“I know that many people do not like, but people still buy these games at these high prices, so they will continue to be manufactured at high price points for the right game that can do that.”
