The coinbase brand change of its wallet in the base application has initiated an increase in socialfi, sending the activity of Zora (Zora) to the overwater and has led to a mass demonstration for your token.
Zora, which allows marketable tokens users linked to individual social publications, saw a dramatic increase in use after the brand change on July 16 of the application. The characteristics of the base application include publishing, chatting and coining a touch token, integrated with Zora and Farcaster.
The result, according to Dune data, were the daily creations of Token Zora that jumped from approximately 4,000 to more than 15,000, with a peak of 38,000 mints on July 24.
Daily operations increased from 30,000 to more than 150,000, while the negotiation volume crossed $ 6 million per day, compared to only $ 1 million before the launch.
The price of Zora shot 440% in the last week, from $ 0.011 to $ 0.0615. Token market capitalization increased to more than $ 200 million from just under $ 50 million in a week, according to Coinmarketcap data.
The creator’s profits followed the trend, according to Dune data.
Daily payments increased from around $ 1,000 to more than $ 30,000, since more than 12,000 unique creators joined the race. More than 8,000 Zora smart wallets were active every day during the boom.
Read more: How will you change your wallet?
