- Netflix bosses have said that “they expect advertising income to double in approximately 2025”
- This is due to the introduction of personalized ads in the second half of the year.
- However, this decision could put the subscribers of the Netflix advertising level
The best transmission services are always adding new functions and trying new things, but Netflix’s decision to focus on interactive ads could frustrate subscribers.
Speaking at a telephone conference, the Netflix co-zoo, Gregory K. Peters, said: “The most immediate benefit of this deployment is to facilitate that advertisers buy in Netflix. We listen to that benefit, that ease of direct comments that speak with advertisers. They tell us that it is easier. We see it in our general sales performance.”
He added: “There are also data from advertisers and third parties, which we definitely also listen to the demand. And finally allow us to improve the advertising experience for our members, which is of vital importance. So that means a better advertisement customization.”
This is not the only change that Netflix has caused, since they also argued to make their ads more interactive for spectators.
Peters concluded: “We are also going to present interactivity in the second half of the year. So that is exciting. So everything is to say that this is a fairly significant milestone for us, we are very excited to support ourselves because we can now change to the constant launch cycle where we are dropping new features all the time, both for ads and for members.”
The approach to ads can provide frustration for Netflix subscribers
If you are currently in Netflix’s “with advertisements” plan, you should expect to see these changes soon. However, while it is an exciting time for streamer, spectators may not be so enthusiastic.
Subscribers are currently paying $ 7.99 per month for Netflix Standard with ads. And when transmission services are observed without ads such as Apple TV+, which charges a little more at $ 9.99 per month, it could make people wonder if they get the best value for money.
The levels supported by ads are common now, of course, with rival transmission services such as Disney+ and Hulu that also offer this option. But constant breakdown are a pain, and one of the reasons why many of us move away from linear television.
Everyone will have their own opinion about this decision, since some people do not care that the announcement is broken and used as an opportunity for them to break. We will only have to wait and see how these personalized ads do once the deployment is completed.
