- Apple Mac sales are soaring as frustrated Windows users look for alternatives
- Many PCs cannot run Windows 11 due to missing TPM 2.0 capability
- Apple’s unified hardware and software approach appeals to veteran Windows users
The recent end of life of Windows 10 in October 2025 has driven a notable migration from Microsoft PCs to Apple’s Mac line, new reports claim.
Figures from Counterpoint Research claim that global PC shipments rose 8.1% in the third quarter of 2025, and Apple’s Mac shipments increased 14.9% year-on-year.
For users accustomed to reliability, Apple’s platform now looks like a safer long-term investment, as the company’s unified design philosophy, combined with its M-series chips, has blurred the line between consumer laptops and the best mini PC models for home or office use.
Apple benefits from Microsoft’s decision
Many users who once relied on Windows laptops are now turning to macOS instead of upgrading to Windows 11.
This change is largely due to hardware limitations; Some older systems that are working fine cannot install Windows 11 because they lack a TPM 2.0 chip.
Instead of investing in new Windows hardware, many users find Apple’s integrated ecosystem of hardware and software more attractive, even if it means learning a different operating system.
Lenovo remained the main supplier, but Apple’s growth is notable because it shows that users are not just upgrading; They are changing platforms.
Brands like HP and Asus also gained modestly, but Dell shipments declined slightly.
Apple’s steady rise suggests that Microsoft’s decision to retire Windows 10 may have unintentionally strengthened its main competitor.
The timing of Apple’s recent MacBook updates, combined with its reputation for stability, appears to have given macOS an unexpected advantage at a critical time for PC buyers.
Many professionals who once relied on Windows are adopting MacBook Pro units as their new mobile workstation, citing performance, battery life, and system longevity.
Companies are also testing Mac adoption in mixed environments, reflecting a growing willingness to diversify beyond the Microsoft ecosystem.
The decision to switch from Windows to macOS largely depends on individual workflow needs; As for office users who rely on Microsoft software, the transition may require adjustments or subscriptions to cloud-based tools.
However, for creative professionals and business users looking for reliability, Apple’s ecosystem offers fewer compatibility issues and smoother updates.
While Windows 11 remains a capable business PC platform, the disruption caused by the Windows 10 retirement has opened the door for many to explore alternatives.
Whether this trend becomes a permanent realignment or a temporary backlash will depend on how well Microsoft regains user trust in its next generation of PCs.
Follow TechRadar on Google News and add us as a preferred source to receive news, reviews and opinions from our experts in your feeds. Be sure to click the Follow button!
And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form and receive regular updates from us on WhatsApp also.
