- Sonos was 100 now is $ 199 / £ 199 / au $ 319
- Sonos Ray now costs $ 199/ £ 199 / Au $ 349
- Retailers can discard even more
If I were in charge of Sonos, my ears earthworm would be black -eyed peas’ Where is love? – Because since the update of the application failed in 2024, there have been many cases of users who hurt and users cry. But now the company has embarked on a new strategy to recover the love of audio fans: it is seriously reducing the price of some of its key products.
Sonos has permanently reduced the price of two of its key speakers, the smart speaker of Sonos 100 and the sound bar Sonos Ray.
These are significant cuts: the era 100 has dropped $ 50 from $ 249 to $ 199 (£ 199 / au $ 319). And lightning has decreased even more, from $ 279 to $ 199 (£ 199 / Au $ 349).
These are not the cheapest prices we have seen for these products. But this is a permanent price reduction, not a promotional discount leader or loss of retailers.
Opinion: A solid strategy for Sonos
There is no doubt that the Fiasco of the Sonos application caused a lot of damage to the brand. But Sonos has fulfilled its promises to continue updating the application, and although that is still ongoing, the application is in much better form now.
The application problems seem to have cost many sales and reputation, and previously loyal customers who have promised to leave the brand completely may not return. And that means that Sonos needs to persuade new people to buy their ecosystem.
For years, Sonos has positioned itself as Apple of Audio, a premium brand that offers a premium experience in no also Premium prices. The application problems have made a much more difficult sale, and until the application disaster is a distant memory, as will eventually be; Who thinks of Apple’s “Antenigate” when considering an iPhone? – One of the best tools in the sonos toolbox is the price.
Even before the application problems, we feel that these two products were a bit expensive. In our revision of Sonos it was 100, we said that the price was pushing it “closer to high -end speakers”, where there is an expectation of excellence. Similarly, we feel that Rayo Sonos was “in the middle of the package by value.” At these freshly reduced prices, both products are much more convincing.
