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For Bijan Robinson, its impact on the field is just half of the story you want to tell about yourself.
After starring the University of Texas in Austin, Robinson was the eighth general selection in the NFL 2023 draft by the Atlanta Falcons.
He hastened more than 1,400 yards in his breakdown campaign last season. But when he does not lead the Falcons offensive, he is doing what he can to have an impact on his local community.
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The Atlanta Falcons corridor, Bijan Robinson (7) celebrates after scoring a touchdown during the first half against Washington’s commanders at the Mercedes-Benz stadium. (Images Dale Zanine/Imagn)
The corridor star associated with Aunt Anne’s to share the joy of reading with the launch of Knead & Read, a nationwide literacy program. Parents or teachers help students establish a reading goal, and children can track their progress using a special kneading marker and reading available to download online or in the local aunt Anne store. Then you can get a free Pretzel.
“It is something we celebrate, and it is a great achievement for children, adolescents and families. Everyone obviously loves Aunt Anne, so they can also enjoy it. It’s very great and see children’s faces, it’s quite surprising,” Robinson told Pak Gazette Digital in a recent interview.
“In the field, I have been blessed, and God gave me a gift in the field so that I can do things like it is out of the field. It is important to act for my team, but when I have opportunities like this, to associate with Aunt Anne, it is bigger than football. We can incorporate things like reading and that people do not know too much. Favorite player or see the aunt Anne of a different light.
Bijan Robinson of the Atlanta Falcons hastened the Minnesota Vikings during the first quarter of the game at the US Bank stadium on September 14, 2025 in Minneapolis, Minnesota. (Stephen Maturen/Getty images)
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Robinson can make those same children very happy in helping the Falcons reach their first postseason since the 2017 season. Atlanta is currently 2-2 with a campaign above and down until now.
In week 1, kick problems contributed to a loss of 23-20. Then they easily took care of the Vikings before a devastating defeat by 30-0 against the Carolina Panthers. But they returned to the track with a 34-27 victory last weekend against Washington’s commanders without Jayden Daniels.
The Falcons had the opportunity to ensure a playoff place last year, but ended with an 8-9 record after three consecutive seasons of 7-10. But after helping the local community, Robinson has his eyes on bringing the Falcons back to where that same community wants his favorite team.
Bijan Robinson #7 of the Atlanta Falcons is on the sidelines during the national anthem before an NFL football match against the Bay Buccaneers Tampa at the Raymond James stadium on October 22, 2023 in Tampa, Florida. (Kevin Sabitus/Getty Images)
“We simply have to continue playing with an advantage, take everything at a time and, you know, we make sure that each game is a championship game for us, because it is so,” Robinson said. “Each game is so important. We cannot look towards anyone, we have to focus on who we are focusing that week and put so much heart and effort in that week we are playing. If we do things in the right way and stay consistent and take a game at the same time, I feel that we will be difficult to stop. That is the most important thing we have to do to make the goal of achieving the goal we want to achieve.”
