The iPhone 17 series has a big winner, according to early sales, and it’s not the iPhone Air



  • A report claims that the iPhone 17 is selling much better than the iPhone 17
  • The iPhone 17 Pro and Pro Max are also proving popular
  • The iPhone Air remains a ‘niche’, despite selling more than the iPhone 16 Plus

The iPhone Air is the new face of Apple’s iPhone 17 line, but according to some recent sales figures it is far from the most popular model. That honor goes to its Pro-level siblings, however, one model this year has made a particularly big impression on buyers: the entry-level iPhone 17.

According to analysts at Counterpoint Research, the iPhone 17 series is much more popular than its predecessors, the iPhone 16, with sales up 14% over last year’s model in its first 10 days of availability in the US and China.

The picture is even better when we focus on the base model in China, where Apple has sold almost twice as many iPhone 17 phones compared to the iPhone 16. That suggests users are flocking to the base model and seeing it as a more attractive option than last year’s equivalent. Combined data from the US and China also shows that while the base iPhone 16 accounted for 19% of the series’ sales last year, for the base iPhone 17 that figure jumped to 22%.

A laptop screen showing iPhone 17 data from Counterpoint Research

(Image credit: Counterpoint)

At the same time, the iPhone 17 Pro and iPhone 17 Pro Max account for the majority of iPhone 17 series sales, Counterpoint Research claims. This could be because operators have offered increasingly generous subsidies to entice customers to upgrade.



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