For smartphone manufacturers, competing with Apple must want to take a knife to a shooting. Each. Single. Room.
The best iPhones are not necessarily the best phones directly (read: they are not), but the Cupertino giant, without a doubt, has managed to cordon off a large strip of consumers owners of smartphones (perhaps indefinitely) through its decades approach in the construction of an ecosystem of slope products. Heck, even Samsung, the biggest Apple competitor, has seen his own country of origin to be a victim of iPhone fever, and Apple is still a force to take into account in China as well.
What are Apple’s rivals? According to the Senior Marketing Manager of Products of OnePlus, Rudolf XU, there is only one thing to do so: to promote greater compatibility with iOS.
“I think the key is to build a bridge with iOS,” Xu told Techradar during a recent visit to OnePlus HQ in Guangdong, China. “That is why, for example, in oxygenos 15, we have a feature called Share with iPhone, people already love: we are receiving very positive comments, because it makes file transfer [between Android and iOS] much easier. That is something that Android devices have always fought.
“Another thing is to share live photos,” Xu continued. “If you capture a live photo with OnePlus 13, you can actually see the effect of the photo live on an iPhone [if you transfer it]. This is because we are using the last format to pack live photos.
“These are all the efforts we are putting to build a bridge between the OnePlus products and the iOS ecosystem. We do not want to build an ecosystem that closes the door to other customers. We want to do [our ecosystem] The most open as possible, so that we can attract more users. “
In person, Xu’s comment on “an ecosystem that closes the door to other clients” was not done directly in reference to Apple, but highlights the quid of the problem in question. Apple will not voluntarily open your operating system to rival software developers (and why would you do it?), So there is only so much that brands such as OnePlus can do to improve compatibility between Android and IOS -based devices.
We want to do [our ecosystem] The most open as possible, so that we can attract more users.
Rudolf xu, OnePlus
In fact, Apple would never do the process of connecting Airpods to one of the best Android phones as perfect as connecting Airpods to an iPhone, but OnePlus can at least make sure that your own smartphones are not totally incompatible with Apple phones.
Of course, compatibility is not equal to homogeneity, and OnePlus has found other ways to differentiate the best iPhones OnePlus phones (not to mention other Android phones) in recent years.
We recently reported that consumers are getting tired of the modern design of smartphones, and although, in our interview, Xu de OnePlus acknowledged that there is a logic behind the current similarity of the industry, he affirmed the commitment of his mark of standing out of the crowd.
“When it comes to design language, [there’s a reason] Why are more and more products, “Xu explained.” Basically each [manufacturer] It is placing a camera in the upper left corner of the phone, and in reality, from an R&D perspective, this has the greatest efficiency for the stacking of components. By ‘Component stack’, I mean how the battery of a phone [is arranged in relation to] Your chipset, and so on.
“Most [manufacturers] I like to put the battery [in the bottom half of the phone]The chipset [adjacent to the camera]and the camera [in the upper left corner]. In R&D terms, this is the most effective and efficient way to stack components. So, perhaps that is why we are seeing more and more phones designed in a similar way. There is reasoning behind that.
“But on the other hand,” Xu continued, “we also try to maintain our unique design language. That is why there is consistency in OnePlus 10 Pro, 11, 12 and now the 13th. I mean, it’s a challenge [to develop devices that are both unique and popular]But we want to keep our unique identity in all OnePlus products. “
As far as we are concerned, this approach is working: in our review of OnePlus 13, we described the last flagship of the company as “one of the best -looking phones you can buy.” Now, OnePlus has the not so small task of putting such an impressive phone in the hands of Apple iPhone faithful.
