Trump Media and Technology Group (DJT) moved approximately 2,000 bitcoins worth around $174 million, across a number of wallets a day after it was reported to have increased its holdings to 11,542 BTC.
The transfers routed the bitcoin through multiple addresses, with about $12 million ultimately reaching Coinbase Prime Custody, according to blockchain data tracked by CoinDesk in Arkham.
The rest is held in other wallets that appear to be linked to the same entity, suggesting a reorganization of reserves rather than a one-way move toward an exchange.
Activity, by itself, does not indicate a sale. Coinbase Prime Custody is a storage product designed for institutions, and custody transfers can reflect treasury operations such as cold storage reorganization or wallet consolidation. Assets in custody can remain parked there for long periods without being traded.
The timing is notable as it came a day after blockchain tracker Lookonchain said the company purchased 451 BTC, implying that Trump Media, the owner of social media platform Truth Social, is actively managing its bitcoin position rather than leaving it static.
Business owners often move assets between wallets for operational reasons, particularly after new purchases, internal policy changes, or custody transitions.
Bitcoin price showed little immediate reaction to the move. The token traded between $86,000 and $87,000 in the last 24 hours, a range that has held even as broader crypto sentiment has softened toward the end of the year.
Traders have been closely watching flows and positioning, and recent market action shows Bitcoin struggling to maintain key psychological levels above $90,000.
The chain transfers also come as Trump Media’s capital has recovered. The shares are up more than 30% in the last five trading days, according to Google Finance, trading around $14.
The move coincided with renewed attention to the company’s strategy beyond social media, including its push into financial products and digital assets.
