- Cloudflare increases image verification capabilities by adding C2PA
- Initiative of content authenticity provides a lot of information to demonstrate legitimacy
- Verification helps support creatives and trampling false news
In an effort to help web users verify the authenticity of online images and obtain the credit they deserve, Cloudflare has added an important certification tool to their platform.
The company has integrated the origin and authenticity coalition of content (C2PA) in cloudflare images, allowing creators to preserve the entire chain of origin in their network, including details such as who created the image, how they created it and its editing history .
Writing about the update, Cloudflare Head of AI Control, privacy and products of the media that Allen expressed the importance of giving credit to creators for their work, comparing digital origin with the authenticity and history of art in museums and galleries.
“If it helps to ensure that an artist or creator of content obtains credit for their work, that exhibition could lead to more career opportunities,” Allen added.
In addition to supporting creatives, Cloudflare is also interested in helping the public verify the authenticity of the images that appear in news articles, in an attempt to avoid the propagation of false news.
Nicknamed ‘Content Credentials’, the system was developed in 2019 by the Content Authenticity Initiative (CAI), with Adobe among its co -founders. During this time, Allen, then a Vice President of Adobe, began the CAI and C2PA.
The CAI, which has been in charge of “restoring trust and transparency in the AI era”, has the BBC, the New York Times, PakGazette, Nikkei and the Wall Street Journal among its media members. Photography companies such as Nikon, Leica and Canon are also members.
It works by creatives who choose to attach content credentials to their photograph, which are stored using Jumbf (JPEG universal metadata cash format). Now that the system is compatible with the cloudflare networks giant, metadata can be preserved one more step as the content is shared online.
Users can alternate in ‘preserve content credentials’ from images> Transformations> Zone from the Cloudflare board.
“We are excited to continue associated with Adobe and many other organizations to extend support to preserve content credentials in our products and services,” added Allen.
