- Amazon has expanded its’ Show ‘Show’ function for main videos shows
- It allows you to see and buy products from the movie or program you are watching
- But will this mean more products placement in the original Prime video?
Amazon has brought its “Show” program to its US application, which allows you to easily find products related to specific movies and programs, and only increased the number of programs that are bought to more than 1,300.
The idea is quite simple: let’s say you’re looking The boys And I want to buy linked merchandise. Simply open the Amazon application, look for “Buy the program” and then you can find an organized collection of products related to the successful program.
I will not pretend that I am immune to wanting the strange merchandise, but I am concerned what this means for future original video. Because I believe that the temptation to fill them with sales opportunities in the form of increasingly renovating products will be impossible for Amazon to resist.
Why am I worry about buying the show
I am worried about combining shows and selling because every time a streamer tries to earn more money with its users, which, of course, is what the store is designed to do, worsens the service.
For example, after sitting through the ads prior to the show last night in Disney+, my episode of Andor He was interrupted by another announcement after only four minutes. And in the first video my Bosch legacy Visitions suffered at the hands of automated advertising breaks to which they did not care if they were half -scene tensions or rupture. I tried to watch a concert video on YouTube the other night and the first ads did not even wait for the first song to finish.
What worries me about the show is that this particular type of monetization scheme could ruin the programs even more, with ‘Amazon The Shop’ pushing more and more placement of products in ‘Amazon The Streamer’.
For streamers, product placement is even better than ads. You can’t omit it, and you can’t pay to get rid of it. And you can put it in existing programs that did not have it before: as an advertising publication reported by Drum, Amazon has experienced with the placement of virtual products, adding products to the existing content, in multiple ways.
Product placement is nothing new, of course. And I am writing on a website that generates some of its income from the link to online retailers. But I do not work for those retailers, and I do not write with them in mind, as on television, where the program manufacturer is not usually the retailer of the products that are placed on the screen. That distance between the ship and the commerce generally limits how shameless the product can be.
With Amazon and Prime Video, the Show Maker and the store are the same company. Different divisions, clear, but think of synergy.
I hope to be wrong, and that Amazon does not allow sales things to affect what is on the screen. I am in favor of making it easier to find the books Bosch It is based on, or the video games that led to Radioactive dust show. But when I look at my Amazon search results and I remember when they used to show me what I wanted instead of what Amazon wants to show me, I cannot say that I am very optimistic.
