- The Frame Pro with its Neo QLED display joins the existing Frame TV.
- It still looks like a Frame TV, but the Frame Pro has a ‘Wireless One Connect Box’.
- Samsung will also bring the Art Store to select Neo QLED and QLED TVs.
While 2024 brought a new category of Frame from Samsung, a smart speaker called Music Frame, 2025 ushers in an entirely new Frame TV. In addition to the standard, Frame TV will be The Frame Pro, with its QLED display with a matte, glare-blocking finish, which Samsung revealed at its First Look event ahead of the 2025 Consumer Electronics Show.
It probably costs quite a bit of money compared to the standard Frame TV, but for that price, it should significantly improve picture quality thanks to a Neo QLED display and a new sort of magic trick, courtesy of a One Connect wireless box.
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So, let’s start with the image quality. Frame TV has a QLED display, but Frame Pro steps things up a notch with mini LEDs in Samsung’s Neo QLED technology suite. This should result in higher maximum brightness and sharper, darker points of contrast, making art appear even more realistic when used in conjunction with the anti-reflective matte finish.
The Frame Pro is apparently designed to be the main event, as Samsung will offer it in 65-, 75-, and 85-inch sizes. Those who want a smaller Frame TV will have to opt for the standard and QLED screen.
If you’ve ever wanted to game properly on your Frame TV, Frame Pro answers the call as it increases the refresh rate to 144Hz. It will also feature Tizen’s Smart Gaming interface, which allows you to adjust the ratio, frame rate, frames and even other customizations. However, if you’re interested in The Frame, we’ll assume you’re most interested in the Art Store, which is still fully operational.
Just like the original, you’ll be able to wrap your favorite works by Katsushika Hokusai or Vincent van Gogh in a frame on The Frame Pro. While Samsung has confirmed the size of the Frame Pro (65, 75, 85 inches) and the Frame TV ( 43, 50, 55 and 65 inches), we are waiting to see if the frame bezels will be identical or at least with the same fixing mechanism.
One thing that is clear, however, is that The Frame Pro will only need power and you will connect all your other input devices, whether it’s an Apple TV 4K, PlayStation 5 Pro, Xbox Series X or Sonos Arc Ultra, to a Connect Box that can be stored elsewhere. The wireless box will stream your content to the Frame Pro without delay or latency.
This way, you can wall-mount the Frame Pro, which looks like a real work of art, and you can hide cables and other devices in other places. As someone with a standard Frame TV (well, Disney’s 100th edition of the Frame TV), I’m eager to try them side by side and see how much better the picture is and if the effect of displaying glare-free art is better than on the original Frame television.
As for The Frame TV in 2025, it will likely be very similar to the Frame TV 2024 with a solid picture and that all-important matte anti-reflective coating. You’re getting an upgrade, though: a jump to a 144Hz adaptive refresh rate. Considering Frame Pro will arrive in 65, 75, and 85-inch sizes, Frame TV will only be available in 43, 50, 55 sizes. and 65 inches in 2025.
Another key change for Samsung this year is that the Art Store, where you can purchase and subscribe to artwork to display on your TV, is expanding to Frameless TVs. This means that if you get a QLED or Neo QLED, you can browse, select a mat if you want, and set up artwork on your TV.
The collection currently includes more than 3,000 pieces by artists from around the world. It costs $4.99 monthly or $49.99 annually and works on all TVs.
