The world’s biggest camera store reveals its amazing best-selling cameras and lenses for 2025, and it was a big year for compacts and zoom lenses.

• Yodobashi Camera has shared its best-selling cameras and lenses for 2025
• The shortlists are dominated by compact cameras and zoom lenses.
• Fujifilm’s X100VI continues to top the camera list, two years after its launch

I had the opportunity to take a look inside Yodobashi Camera, the largest camera store in Japan (and indeed the world), and it was a memorable experience for someone like me, packed as it is with island after island of new and old photography equipment.

I visited Yodobashi Camera while I was in Tokyo for the launch of the Fujifilm X100VI, which was the most pre-ordered camera in history at the time of its announcement and tops our list of the best compact cameras. Two years later, it’s still a fan favorite according to Yodobashi, which recently revealed its best-selling cameras for 2025, with the X100VI topping the list.

The retailer’s list of best-selling cameras reveals a surprising trend: compact cameras are all the rage. Eighteen of the 20 cameras on the list are compacts, and the other two entries were two different packages of the same Sony vlogging camera, the Sony ZV-1 II (this E-mount mirrorless camera is actually smaller than some of the compacts on the list).