- Hostinger Reach promises powerful emails from a simple message, no technological skills are required
- AI incorporated writes and designs professional emails in minutes, not hours
- Delivery tools such as SPF, DKIM and DMARC are automatically configured with hostinger domains
Hostinger, a company recognized for a long time for its affordable web accommodation services, has now entered the competitive marketing field by email.
With the launch of Hostinger Reach, the company has established its players established as Mailchimp and Omnisend.
The email remains a highly active marketing channel, with a global user base of more than 4.4 billion in 2024. Often praised for its return on investment, which ranges between $ 36 and $ 45 per dollar spent, it is clear that success depends not only on the tools, but how they are used.
A Marketing Platform baked in the ecosystem
Hostinger Reach is more than an independent application; It is part of a broader ecosystem. Firmly integrated with the Builder of Hostinger websites, its key point of sale lies in a perfect synchronization through HPanel.
The platform also offers incorporated support for forms synchronization and automatic domain configuration for SPF, DKIM and DMARC, with the aim of improving the email delivery capacity.
Hostinger says that this should help users “land in entry, non -spam”, although in practice, delivery capacity is influenced by many factors beyond DNS records.
At the launch, the platform includes standard characteristics such as contact management, campaign analysis and compliance with GDPR and Can-Spam regulations.
It also presents tools with AI for the creation of email and performance monitoring, characteristics that are usually found in first -level email marketing software and social media marketing tools.
With the assistance of AI, Hostinger Reach states that users can go “idea to entry in minutes” simply requesting the tool with a message issue.
Then, the platform generates a complete email, which includes design suggestions and brand -aligned style.
This could save a significant time for solo entrepreneurs and small teams. However, skeptics can question whether the content generated by AI can match the nuances and personalized that experienced sellers expect.
There is a free level available, allowing up to 200 monthly emails to 100 unique subscribers, enough to experiment, but not to climb.
Pay plans offer expanded capabilities, although prices details are still clear at this stage.
A remarkable limitation is the lack of a deep integration of third parties. Although Hostinger’s current users benefit from synchronization without problems with website builder forms, WordPress support is still “soon.”
This delay could be an inconvenience, especially given the generalized use of WordPress among small businesses.
Hostinger can offer one of the best web accommodation services, but you still can’t see if that reputation translates into a truly competitive marketing platform.
