- Marc Benioff inaugurates Dreamforce 2025 saluting the “agent company”
- CEO says Salesforce should be customer zero when testing these new products
- Salesforce presents more about Agentforce 360 and other new offerings
Salesforce CEO Marc Benioff has declared the era of the “agent enterprise,” with AI playing a bigger role than ever for businesses of all sizes.
The company’s co-founder and CEO kicked off Dreamforce 2025 with a typically boisterous keynote as he discussed its latest round of updates and releases, including the new Agentforce 360 platform.
But most importantly, of course, was the growing role of AI tools for enterprises, as human workers and agents will have to work together in this combination, which Salesforce calls the ‘Agentic Enterprise’.
AI everywhere
Welcoming attendees to the “biggest, most exciting Dreamforce ever,” Benioff was in a typically charismatic mood, running through the massive numbers of new additions to Salesforce platforms at a rapid pace.
Benioff noted that there is a “very real” divide in the use of agent AI, adding that simply deploying enterprise AI models is not enough, if the solutions are not integrated and based on proper governance.
“This agent division is divided: it’s a bifurcation. Your clients are high, now what happens to your company?”
“We want to connect with our customers in a whole new way…the pace and growth of innovation has been impressive,” Benioff said.
However, he noted that when you’re at home on your phone, “using amazing AI and LLM,” the experience is “much worse” when you get to the office and log into the AI tools there.
Salesforce wants to play a key role in advancing AI technology, particularly when it comes to Agentforce, Benioff added, saying, “What we realized at Salesforce is that we have to be customer zero… we have to be able to go from one, to two, to three, to four, to five and show them what we’re doing.”
“We send 11 billion emails a year at Salesforce, but each of those emails is a one-way conversation, but what if each of those emails was a two-way conversation?”
“AI alone is not enough. It’s not enough to have an LLM. You need (Agentforce) capabilities to connect it, give it the context, the guardrails and all the critical pieces.”
“You have to have right data. You have to get to more integrated solutions. You have to have the right priorities. You have to have the right governance.”
“We all saw that just making our own models or rolling them ourselves, or doing it yourself, is not going to be enough. We need to do our work at Salesforce for you, and we need to all be on this journey together to get to this better place. That, in our vision, is Agentic Enterprise.”
“This is the next revolution,” Benioff stated, “we’ve been through predictive AI and now we’re entering this new revolution of agent AI.”
Benioff highlighted how the company has continued its 1% commitment, where you donate 1% of equity, 1% of your time, and 1% of your product to good causes, including a new $30 million committed to AI education and literacy, meaning Salesforce has now donated $841 million, committed to 10 million non-profit hours, $300 million in reskilling training, and $150 million for local schools in San Francisco and Oakland.
