Islamabad:
Murree and the northern areas are experiencing an increase in tourism while the strong snowfall covers the upper parts of Pakistan.
According to the officials of the Pakistan Tourism Development Corporation (PTDC), La Nevada has attracted thousands of visitors anxious to enjoy the picturesque winter landscapes, with popular destinations such as Murree Mall Road, Jhiga Gali, Ayubia, Cashmira Point and Ghora Gali, Swat, Malam Jabba that presents a significant influence.
Local authorities have deployed additional personnel, including the Traffic Police and administrative staff, to manage the increase in visitors. Murree’s transit director emphasized the need for security, advising tourists arriving in well -equipped four -wheel vehicles and avoiding parking on the main roads. “Our traffic staff has been helping vehicles fighting with slippery conditions, and I congratulate them for their diligent work in such an extreme climate.”
Beyond Murree, the lovely valleys of Kalam, Bahrein and Malam Jabba in Swat have also seen a considerable increase in tourist activity. The families of the center of Punjab and Khyber Pakhtunkhwa go to these picturesque places to enjoy snowfall and participate in winter sports. Cold temperatures have increased the winter atmosphere, which led visitors to group while exploring the impressive environment.
Naveed, an employee of the Islamabad government, expressed his enthusiasm for the unique offers of the region, “the combination of swat snowfall, trout fishing and winter sports are not compared in Pakistan.” His feelings reflect a growing appreciation for the various experiences available for visitors, from skiing in Malam Jabba to fishing in the virgin waters of the Swat River. The Swat region is attracting attention not only because of its natural beauty but also because of its rich cultural heritage, organizing archaeological treasures that attract history enthusiasts.
The Saidu Sharif Museum and the former Buddhist sites highlight the historical importance of the Valley, attracting visitors from all over the world. To facilitate this increase in tourism, the relevant tourism departments are implementing several projects aimed at improving infrastructure and promoting new tourist places, with emphasis on environmental preservation. The next events include a winter gala and sports rafting competitions along the Swat River, aimed at further promoting local tourism.
The authorities are aware of the challenges raised by snow -covered roads and are working diligently to ensure that access is restored. The Emergency Operation Center remains operational, with the Pakistan’s disastrous management authority that coordinates efforts to eliminate blocked routes. As winter progresses and temperatures continue to decrease, northern Pakistan is ready to offer unforgettable experiences for adventure search engines and nature lovers, solidifying their status as a prominent winter tourist destination.
