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Travis Kelce’s commitment to Taylor Swift has been public for only one day, and is already expanding his commercial empire.
Kelce’s lifestyle, Tru Kolors, is launching a new design collaboration with American Eagle, which was announced on Wednesday.
Archive – Travis Kelce #87 of the Kansas City and Taylor Swift bosses hug after defeating the San Francisco 49ers 25-22 in extra time during the Super Bowl LVIII at the Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. (Getty images)
“It was an incredible opportunity to associate with an established brand where both parties were excited to really collaborate in each decision in the design and creative process that gave life to the ‘AE X TK collection,” Kelce said in a statement.
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American Eagle has been subject to controversy and growing popularity after a series of ads with actress Sydney Sweeney. The announcement in question involved Sweeney in denim for American Eagle, playing with the homophones “jeans” and “genes” that caused accusations of eugenics.
The announcement was part of the company “Sydney Sweeney has great jeans” of the company.
The announcement was part of the company “Sydney Sweeney has great jeans” of the company. (American Eagle Instagram)
American eagle He issued a statement In its social networks earlier this month, saying: “‘Sydney Sweeney has great jeans and was always about jeans. His jeans. His story. We will continue to celebrate how everyone uses their jeans AE with confidence, in their own way. The great jeans look good with everyone.”
Jason Kelce congratulates Travis and Taylor Swift for the commitment: ‘F — yes’
Despite the violent reaction of some critics, the price of the company’s actions increased and now Kelce has joined the promotion of the brand in the midst of its hyper-public commitment to Swift.
Taylor Swift and Travis Kelce perch together, playing the elders of their hats. (Travis Kelce/Instagram)
Kelce’s first announcement was launched on Wednesday and included other star athletes such as the Gymnast of the US Olympic Medal Syracuse star Basketball Star Kiyan Anthony (Carmelo Anthony’s Son).
