- The confidence in data management is decreasing in almost all sectors, reports the report
- Thales says that younger consumers are less likely to trust organizations
- 96% of consumers do not trust social media companies with their data
2025 has seen a “universal decrease in the confidence of digital services” compared to this last year, has claimed new research
Of the 14,000 consumers surveyed in the Digital Trust Index Thales 2025, the bank was the number one industry appointed in regard to those who consumers trust more when they share their personal information, although with only an approval rate of 44%.
Very close are the government and medical care, with 41% and 40% respectively, an interesting finding considering that millions of users have been affected by data violations in the health industry in recent months.
Data privacy concerns
Beyond the first three, the results become much more worrying. Insurance companies occupy fourth place, with only an approval rate of 24%, and at the bottom of the scale, media and media organizations have only a rating of 4%and 3%, which means that users are overwhelmingly lack confidence in their data data within those sectors.
This represents a decrease, year after year for all industries, except government organizations, and worrying, there is a significant difference in how old and younger consumers feel, with 51% of more than 55 years that express confidence, but only 32% of the consumers of the Z generation feel the same.
Other recent research found that more than 70% of websites share their personal data with third parties, even if it does not consent, so when it is combined with apparently constant data infractions, it cannot be a surprise that the consumption of trust is sliding.
“The global trust in digital services is decreasing or remains stagnant in the best case, even among highly regulated industries,” said Sebastien Cano, senior vice president of cyber products in Thales.
“An area that does not remain stagnant is the panorama of threats. Consumers are more aware than ever of online threats, and the consequences that their data falls into the wrong hands. As cyber threats evolve, consumer skepticism also does, and brands must continually adapt their security measures to maintain themselves at the forefront and rebuild the confidence.”
