- Seeing figures in May shows television transmission eclipsed for the first time
- The news comes when Netflix signs a transmission agreement with the TF1 of France
- Netflix will show traditional television channels from next year
Traditional television has just achieved a new minimum: for the first time in history, the transmission services had a larger audience than the combined transmission and cable channels. According to the official audience numbers of the United States of May, and in a poetic turn of synchronization, Netflix has just announced its first agreement to broadcast traditional channels and live television.
In a link with the French television giant TF1 (as reported by the Financial Times), the transmission platform will house the five traditional channels, along with more than 30,000 hours of content on request. From next year, subscribers in France will be able to see everything from dramas during stellar hours to The voiceMore sports sports, including the games of the French national football team.
The agreement marks an important change in the transmission landscape. Netflix has long raised a disruptive threat to traditional television, now goes to the full circle and offers a lifeguard, organizing the type of live linear programming that helped to dethrone.
The time of measure is particularly exquisite, because May was also the first registered month in which the transmission became more popular than its traditional television rivals …
Crossing the currents
According to Nielsen’s data, May was the first month where the transmission was more popular than the combined cable and transmission in the United States.
YouTube led the field (12.5%), followed by Netflix (7.5%). Nielsen data has limitations: we only track the visualization of TV screens (smartphones, tablets and laptops are not included). But it is still a milestone that reflects a broader trend: more people (especially younger audiences) are completely abandoning programmed programming. Instead, they access content at the request through smart televisions, tablets and smartphones.
As the transmission eats more screen time, traditional stations are struggling to keep up. The fragmented public and the advertising income that make it more difficult to maintain old business models. While some have launched their own transmission services, such as Britbox, a joint business between ITV and BBC Studios, they rarely reach a global scope. Now, some networks are resorting to their traffic transmission rivals.
TF1 is a perfect example. Its free TF1+ transmission service to see serves a considerable national audience, but continues to depend largely on advertising income. The Netflix subscriber base in France, which supposedly passed 10 million in 2022, offers a much larger group of potential spectators. For TF1, the advantage of an association is clear.
Competitor to the Savior
For Netflix, the agreement brings fresh content to its platform. TF1 has a large catalog, including popular dramas such as BROCÉLIENDE and reality shows like Koh-Lanta. Speaking to The Financial Times, Greg Peters, Netflix executive co -chair, said many French spectators already think of “TV like Netflix.”
When describing TF1 as a “producer of great premium content”, Peters highlighted the variety of programs that the link will bring to the platform. In a competitive market, where Netflix needs to continue justifying its growing subscription costs, it is a movement that could help retain customers.
It is not the first time that the two companies have worked together. TF1 and Netflix were previously collaborated in co -productions with script as They fight them and TOUT LE BLEU DU CIEL. But it is the first time that Netflix will broadcast the live and programmed TV channels. That marks an important evolution in how transmission platforms and inherited stations work together.
It also reflects how the transmission has remodeled television itself, not only how we see, but what is done. Shows like Lucifer (above), Money robbery and Designated survivor All were rescued by Netflix after being canceled by their original networks. In more than one sense, the transmission has gone from the television competition to his Savior.
It remains to be seen if this agreement indicates the beginning of a broader change. Peters hinted that Netflix would see how things are going with TF1 before implementing similar associations elsewhere. But it is a clear sign that the definition of ‘TV’ has changed forever. As the transmission exceeds traditional channels, the lines between the two are more blurred than ever. And it is Netflix that is establishing the limits.
