United Kingdom Creative Industries launch of the ‘Make It Fair’ campaign against the theft of AI content


  • The new campaign ‘Make It Fair’ wants to address the ‘Content theft’
  • British creatives come together to urge a stronger copyright law
  • AI use content without permission or compensation

Artificial intelligence and large languages ​​are trained in online information treasures, including songs, articles, comments, books, drawings, images and more, so if you have ever commented on an Instagram post, you publish a photo in Twitter or loaded a YouTube video: The probability is that your work has been used to train a model at some time or another.

These models do not request permission, nor notify the creator, and these models make millions from the content. According to the reports, Operai used more than one million youtube video hours to train GPT -4, and Meta uses Public Publications of Instagram and Facebook to train their AI model, but the British creatives are joining to defend themselves.

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