- The electric state Directors have offered their thoughts about the use of AI in films and television programs.
- Joe and Anthony Russo support their application as long as it is used in the right way
- The filmmakers have hired an AI expert for their AGBB Production Company
The Russo brothers have issued their definitive verdict on the use of artificial intelligence (AI) in the entertainment industry.
Before the launch of your new Netflix movie The electric stateJoe and Anthony Russo spoke with Techradar about the use of AI in films and television programs, as well as on transmission platforms. And, although the brothers are excited about their implementation in the artistic sector, they are aware that they can and will be abused by people and companies that do not have the best interests of the entertainment business in the heart.
The rapid increase in AI and its use in the entertainment industry has become discussion issues, especially in the last 18 months. The Hollywood strikes of 2023 took him for the first time to the attention of many peoples, with writers and actors based in Los Angeles on strike at that time about the potential use of AI in his work.
Since then, the use of AI in the industry has not only grown exponentially, but has also been mostly received. Before the dazzling ceremony of awards ceremony of this year’s academy, Oscars Frontrunner The brutalist He was accused of using the generative to improve his dialogue, while his partner nominated for multiple awards Emilia Pérez He was also criticized for using technology to improve the voice.
That is just the tip of the iceberg too. Netflix tried to use AI to fix the 80’s comedy A different world With nightmare results (according to spectators, anyway) and many of the best transmission services in the world have experienced with the use of AI for several reasons. More recently, Prime Video has been testing Ai Dubbing to make its movie catalogs and TV back more accessible.
Clearly, the use of AI in the entertainment industry will only grow. What are you doing The electric stateThe imminent launch (will be released on March 14) even more timely, with one of the new March films of Netflix that explores the impact that technology can have on humanity, the creation of automated and sensitive androids and the potential to create autocratic societies where the control of ‘technology’ hungry to control the masses.
So what the veterans of Marvel Joe and Anthony Russo, who will return to MCU short to direct Avengers: Doomsday and his sequel Avengers: secret warsDo the proliferation of the industry? After all, the couple are AI enthusiasts; In fact, they recently hired an IA expert so that their Agbo Production Company “enrich the creative process” (according to The Hollywood Reporter) of the projects they produce.
“We consider ourselves [to be] Technologists, “Anthony Russo told me.” We like technology. The new technology attracts us. We love the potentials that can unlock, both in our cinema and in life in general. Throughout our careers, we have been pursuing technological innovation in our process, so we are optimistic in that sense.
“But, certainly, we recognize the fact that it is potentially dangerous,” he continued. “We can see that around us. We know that the people who create it in terms of how they use it to manipulate and control, and for people to be addicted to their products. [to attack someone using AI].
That is why we were motivated to make this movie.
Anthony Russo, co -director of the electric state
“Then, we recognize these very real dangers, so we were motivated to make this movie. But, at the end of the day, it really becomes the technology itself is not good or bad. It is the people who use technology and how they use it what makes the difference in terms of whether it is finally a positive or negative thing for humanity.”
For more information about my exclusive talk with the Russo Brothers, I discover why they did not want to use real and totally functional robots in The electric state. So read my review of The electric state To see why it will not join our best Netflix movies guide.
