Meta reveals an extensive series of AI-powered business updates at Shoptalk 2026 on Tuesday, March 24, along with a new company-wide initiative that focuses on driving AI adoption among small businesses.
The social media giant announces new features, including AI-powered product discovery features on Facebook and Instagram that generate summary user reviews, brand insights and product recommendations when users interact with ads or retailer links.
The experience also includes AI recommendations where users will be able to interact with ads or links from retailers.
The experience involved AI-generated customer feedback summaries along with information on pricing and purchasing options.
Additionally, Meta implements an updated integrated payment flow developed in partnership with Stripe and PayPal.
This will allow merchants to manage fulfillment directly. The company also plans to integrate Adyen and Shopify and expand affiliate programs with Amazon, eBay, Temu, Mercado Libre and Shopee.
At the same time, Meta also announced Meta Small Business, a company-wide initiative aimed at fostering entrepreneurship and the use of AI.
Mark Zuckerberg, CEO of Meta, announced this, noting that small businesses are at the heart of the Meta ecosystem, and Dina Powell McCormick and Naomi Gleit, both senior executives, will lead this initiative.
