- The WhatsApp business now supports voice and video calls, and even voice notes
- IA agents suggest chat follow -ups and product recommendations
- Goal claims 1.5 billion people use WhatsApp every day
A series of new WhatsApp updates will make it even easier for companies to communicate with their customers directly on the platform with the launch of voice call functions.
In its global conversations, the company announced that companies that use the WhatsApp business platform can now use more of the characteristics that everyday users have on the messaging platform, including reception and voice calls with customers and even sending and receiving voice messages.
As this advances, customer service equipment operating in sectors such as Remote Healthcare can also perform video calls on the platform in what could be seen as a great update for the business platform.
Huge updates arrive at the WhatsApp business platform
At the same time, WhatsApp also confirmed that it would expand its business capacities by introducing automated follow -ups and support through WhatsApp chats and implementing product recommendations on commercial websites.
The company explained that its new voice features and video calls not only improve current support, but that “but”, but “but only.”[pave] The path to the voice support for AI in the future. “
Finally, the social networks giant confirmed that it would centralize its marketing and campaign management tools on other basic platforms, Facebook and Instagram, to facilitate companies to use creativity, budgets and flows shared on the three platforms.
In addition to sharing resources on Facebook, Instagram and WhatsApp, companies “soon” will be able to create ads for WhatsApp states directly at Ads Manager to reach more customers.
Already an application of popular business networks for customer service in Brazil and India, WhatsApp is seeing healthy growth in other markets, now counting more than 200 million monthly commercial users and 1.5 billion daily users in total.
The news occurs only a couple of weeks after WhatsApp announced updates to their channels, including paying subscriptions and the option for companies to promote channels.
