- Half of the parents work after school, causing a broadband battle with transmission addicted children
- A WI -FI, two needs: entertainment for children, connectivity for remote personnel: someone will lose
- Virgin Media O2 is investing £ 2 billion in fixing the growing bottling of the United Kingdom digital traffic
Throughout the United Kingdom, something curious happens exactly at 15:40 every day of the week, since Bbroadband’s networks feel the weight of millions of simultaneous session when children return home and change directly to digital mode.
The new analysis of the Virgin Media O2 network reveals a constant increase in the afternoon in traffic, largely fed by transmission services such as YouTube and television platforms on request, as with parents who often still work, this overlap is more than a coincidence.
Almost half of the parents of the United Kingdom (46%) say they continue working after school collection, depending on the screens to keep their children busy. The peaks extend to around 5:00 p.m., a direct result of the double demand: children looking for entertainment and adults trying to stay productive.
Rush digital unexpected after school: not a harmless tension
This increase in data use may seem harmless, but directly affects the quality of the service (QOs).
Broadband availability is pressed as resources are stretched, and companies with remote personnel may experience falls in connection quality, causing freezing freezing, cloud delays or loss of productivity.
It also highlights the need for companies with hybrid equipment to support staff with distance solutions, either by offering IT guidance, subsidizing hardware updates or providing mobile connectivity kits to guarantee uninterrupted productivity during peak traffic windows.
Virgin Media O2 says that he is addressing these pressures with £ 2 billion in annual investments to improve their networks.
“Our data show how essential is the connectivity for modern family life. With parents who juggle with occupied schedules and children who connect online to learn, stay entertaining and chat with friends, our Broadband Gigabit says that everyone stays connected, without the arguments,” said Jeanie York, Cto de Virgin Media O2.
QOs is not just about broadband speed; It is also infrastructure and management. Companies and families can relieve pressure on their networks updating a better Wi -Fi router for the prioritization of the device or the implementation of a mobile access point as a backup during calls.
Security also becomes a pressing concern. With so many young users online every afternoon, the risk of insecure content or unwanted interactions increases.
To address this, Virgin Media O2 is being associated with Internet issues to provide useful resources, including the “Find the Correct Words” campaign and guidance on the configuration of parents’ control tools.
