Swiss food giant Nestlé reported that thieves stole a truck carrying around 12 tons of KitKat chocolate bars last week.
The company described it as cargo theft on the rise across Europe.
The truck was reportedly loaded with almost 413,793 bars of the new KitKat chocolate range.
It left the production plant in central Italy and was destined for Poland. However, he was never able to get there.
Nestlé further stated that investigations are still ongoing in collaboration with local authorities, as the vehicle and its contents remain missing at this time.
According to the company spokesperson, “We have always encouraged people to break up with KitKat. But it seems that thieves took the message too literally and broke up with more than 12 tons of our chocolate.”
Nestlé has not yet confirmed the motive, as the thieves have not been caught.
But the most likely reason may be resale value. The estimated street value of the stolen chocolate is around $100,000 or even more.
This is a lucrative target for organized cargo theft networks. Another important reason may be the increase in demand across Europe as Easter approaches.
The company has also warned that missing bars can “enter unofficial sales channels.”
But officials confirm that the stolen chocolate is easily traceable due to its unique lot codes printed on each bar.
Nestlé has decided not to reveal the exact location where the truck disappeared.
