A viral trend called “Chinamaxxing” is going viral on social media, with many young Americans adopting Chinese wellness rituals to improve their lifestyles.
The creators record their daily videos following fashion trends, eating habits, and other Chinese customs.
The term is derived from the Internet slang “maxxing”, which is used to optimize in a specific direction. Chinamaxxing is adopting Chinese trends to achieve better health and improve daily conditions. For example, young people record short content and start their day by drinking hot water, boiling apples for gut health, and practicing Qigong, etc.
Social media users also follow Lunar New Year traditions, such as not washing hair to preserve good luck, and other Chinese New Year traditions.
The rising trend reflects China’s soft power dominating the world. Specifically, it indicates the growth of Chinese culture.
Beyond this trend, the number of Americans visiting China has increased. Social media creators are showcasing modern cities and lifestyles, highlighting a positive image of China.
The key elements of Chinamaxxing include wellness and lifestyle, daily habits, cultural and aesthetic appreciation, productivity and technology, and social and cultural engagement.
